Top 6 Updates of the week
- Meta launches new ads update, expansion of ad attributions to boost campaign performance.
- Snapchat updates their ad platform with new AI tools and AR upgrades.
- TikTok launches stickers for DMs and Group Chats with up to 32 people.
- YouTube’s new AI Idea prompts feature for creators and simplified Channel Pages Clarification.
- Meta launches analytics and creation features for Threads App.
- Google Search expands AI Overviews globally and launches new updates.
Trending
- U.S. is considering a breakup of Google top address Online Search Monopoly.
- Ex-Google CEO says successful AI startups can steal IP and hire lawyers to ‘clean up the mess’.
- Nielsen set to add big data to local ratings in all markets starting in January.
- Crocs in partnership with Digitas launches Crocs Mad lab, digital experience for fans.
- FTC takes on Fake AI-Generated Online Product Reviews.
- Dove launches Age-Defying ‘Beauty never gets old’ ad campaign.
- GroupM and Pacvue accelerate partnership with the launch of Integrated Commerce Management solution.
- Starbucks replaces CEO after sales slump, stealing Chipotle CEO Brian Niccol.
- Journalism preservation bill advances through California Legislature, a potential win for publishers.
- Harris Campaign reserves $370M for Swing-State Ad Blitz.
- Reddit announces new update to its Agency Partner Program with launch of new badges for partners.
- LinkedIn is testing a new section called ‘Video For You’.
- Twitch launches video stories, they needed this feature.
- Mars to acquire Pringles-owner Kellanova for $36B, it’s getting salty.
- Kantar and Understood.org provide new insight into impact of individuals with learning and thinking differences. * Kantar finds that globally, 11% of the population reports having a thinking or learning difference that might impact reading, writing, focus, math, or communicating with other people.
- Snapchat introduces its Inaugural council for Digital Well-Being.
TikTok 🎶
- TikTok is testing Amber Alerts in user feeds.
- TikTok’s new growth plan for success in U.S. includes rewarding users for inviting new creators.
- TikTok accused of sending inaccurate and misleading news-style alerts to users.
CapCut rolling out new feature to create videos with AI.
Instagram & Threads 🗂️
Instagram adds ‘Hide share count’ for reels and posts.
Instagram is testing a throwback feed, featuring old content from users.
IG is showing up a new prompt-section ‘Catch Up on Stories’.
Threads working on ability to create custom feed using hashtags or keywords.
Instagram fails to act on 93 percent of reported abusive comments targeting female politicians.
Meta 😅
- Meta expands UMG deal to Threads and WhatsApp, music is everywhere.
- Mark Zuckerberg receives letter from lawmakers concerned about illicit drug ads on FB and IG.
- CrowdTangle went offline this week.
- Meta expands profile connections for Business Suite, easy switching.
- Meta will ask US supreme court to block class/action lawsuit over Inflated metrics.
- WhatsApp launches Giphy stickers and expands access to custom sticker maker.
- WhatsApp working on voice chat mode for Meta AI.
X (Twitter) 🕹️
- X updates Advanced analytics for premium users with new info on age, gender and more.
- Gork AI gets image generation capabilities.
- Brussels slaps down Thierry Breton over ‘harmful content’ letter to Elon Musk.
- X announces API V2 support for creating long form posts.
- X’s gun emoji got updated again, it’s more bold now.
- X will continue to pursue antitrust litigation against brand and ad groups, despite GARM shutdown.
- X targeted with 9 privacy complaints after grabbing EU users’ data for training Grok.
Youtube 🕹️
- YouTube is testing longer CTV ad breaks.
- YouTube testing AI chat summaries for live chat and new launch of Super Chat replies.
- YouTuber tests new content discovery experiences, a feed withnmix of Long/Short-form content.
- YouTube’s new experiment replaces views with likes and comments on video previews.
Google 🔦
- Google Ads API v15 to sunset Sept. 25.
- Confirmed: Google’s search ranking bug is impacting large no. of results.
- Google August 2024 core update rolling out now.
- Publishers report ‘negligible’ traffic impact of Google AI overviews.
- Goggle Ads API streamlines conversion adjustment uploads.
- Google halts AdSense monetization for Russia-based publishers.
- Google confirms test of more than 10 ads in shopping ad box.
- Google extends deadline for Hotel Ads commission bidding sunset.
- New video calling features coming to Google Meet.
Agency News
- Etsy selects IPG’s Mediahub as its new media agency.
- Abelson Taylor Group launches media agency AT Activate.
- RAPP wins B&Q’s Loyalty and CRM accounts in major strategic partnership.
- Knoxville’s Timbres acquires full-service Argentine agency Niña.
- Dickies selects Backbone as its PR, influencers and affiliate marketing AOR.
- Choice Hotels hires 72andSunny and Dentsu X in agency roster revamp.
- Harbour announces launch of a new agency group with 2 initial acquisitions.
- Svedka hires DCX Growth Accelerator to help with its rebrand.
- Geeta’s, Indian food brand appoints Insiders as their new creative comms partner.
- DuluxGroup appoints Howatson+Company as Selleys Creative AOR.
- ActewAGL taps Affinity for full-service marketing remit.
- Assembly MENA named SEO and Web AOR for Al-Futtaim Automotive.
- Edelman scales global production capability.
AI 🤨
- Google’s new Gemini-powered AI features for Android are here.
- Anthropic announces Prompt Caching with Claude.
- Midjourney released a new web editor.
- SAG-AFTRA strikes AI digital voice replica pact with startup firm Narrativ.
- MIT releases comprehensive database of AI risks.
- Sakana AI launches ‘The AI Scientist’, the first comprehensive system for fully automatic scientific discovery.
- X released beta version of Grok-2 and Grok-2 mini.
- Nancy Pelosi criticizes California AI bill as ‘ill-informed’.
- Inside the Snowflake-Databricks Rivalry, and Why Both Fear Microsoft.
Microsoft & LinkedIn
- LinkedIn and Magna Media Trials publish new study ‘B2B Renaissance’ about Campaign Success.
- LinkedIn is testing a new feature to edit scheduled posts on LinkedIn.
- LinkedIn launches links for comments, you can now copy and share a link to a comment.
- LinkedIn outlines Improved Semantic Search Capacity.
- Microsoft pauses Windows 11 full-screen alerts on Windows 10 after feedback.
Marketing & AdTech
- Vibenomics, In-store audio firm expands programmatic reach with Yahoo DSP.
- Captiv8 launches new media safety feature.
- TUI bags deal to sponsor Channel 4’s Married at First Sight.
- Snapchat makes significant changes to ad objects in ads manager.
- Criteo is holding M&A discussions with Skai to bolster its retail media play.
- US Government’s new initiative ‘Time is Money’ can put an end to hard-to-cancel subscriptions.
- Shapiro+Raj launch groundbreaking AI Avatar platform for consumer insights.
- Walmart’s global advertising business grew 26%, including 30% for Walmart Connect in the U.S.
- Canva is back with humour-filled ad campaign, Medical Japanese Lords are designing social posts.
- Brainiest AI introduces new marketing consultant feature for SMBs.
- US Bank celebrates Black achievement with zines in The New York Times.
- LG boosts home appliances with competition show on Prime Video.
- LinkTree acquires social media scheduler tool, Plann.
- Pumpkin Spice arrives early this year at QSR Menus, Krispy Kreme & more.
- IAB Tech Lab expands Multi-State privacy agreement.
I hope this helps to plan your week ahead, you can follow me for more updates.
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