Twitter analytics in 2026: Track and improve X performance
Key takeaways Twitter analytics track how people discover, engage with, and act on your X content, from impressions and engagement rate to follower growth and link clicks. Full access to the native X analytics dashboard now requires X Premium, but you can still view post-level data on mobile for free. Focus on the metrics tied to your specific goals (awareness, engagement, traffic, or conversions) rather than tracking everything. Third-party tools like Perch by Hootsuite give you deeper reporting, cross-platform comparisons, and analytics that go beyond what X offers natively. What is X (formerly Twitter) analytics? Twitter analytics is the native reporting tool that shows how your content performs on X, including impressions, engagement rate, profile visits, and follower growth over time. Until recently, this data was free to access. Now, the full Twitter analytics dashboard is only available to X Premium roughly 4.4 million paid subscribers as of early 2026 — or X verif...