Content curation in 2026: How to do it right
Key takeaways Content curation is the practice of finding, organizing, and sharing relevant third-party content with your audience, and it should make up a meaningful portion of your social media calendar. Effective curation saves time and budget while positioning your brand as a knowledgeable industry voice. Hootsuite Social OS supports the full curation workflow, from discovering trending conversations to scheduling curated posts across every channel. The best curators always add their own perspective and credit the original creator. What is content curation? Content curation is the act of selecting and then sharing content you didn’t create yourself. It could be a link to an article, a roundup of quoted advice from industry experts, or even simply reposting someone else’s social media post. Curated content, therefore, is content from other brands or people that you share on your social media accounts. Using RSS feeds can help streamline the process by aut...
