What are the latest Hootsuite product features? [September 2026]
Quick summary of September updates Track how AI assistants like ChatGPT and Gemini talk about your brand with Lumen’s LLM Insights Create, edit, and publish Parliament content directly from AI chat tools with Parliament MCP for Content Admins Connect WhatsApp Business App and Cloud API at the same time with WhatsApp Coexistence Find your integrated apps in one place with Hootsuite’s new Embedded Apps panel. Compare AI summaries side by side with AI Widget Insights Enhancements in Lumen Focus Wisdom on a single dashboard widget with Widget Aware answers in Lumen by Talkwalker Keep tags organized across teams with Grouped Tagging Speed up content signoffs by letting all approval tiers review posts at once in Perch Apply tag, auto-tag, and campaign filters consistently with Unified Filters for Tags and Campaigns Tag up to 50 posts at once in Perch’s Planner See exactly how your team uses Wisdom with new usage tracking in Lumen Find relevant reports faster with My Reports ...
