Facebook ad sizes and specs cheat sheet for 2026
Key takeaways The most versatile Facebook ad size is 1080 x 1080 pixels (1:1), which works across Feed, Marketplace, carousel, and search results placements. For Stories and Reels, use 1080 x 1920 pixels (9:16) to fill the full screen on mobile. When running Feed ads on mobile, 4:5 aspect ratio (1080 x 1350) gives you more screen real estate than 1:1. All specs below are current as of 2026 and sourced from Meta’s official Ads Guide. Facebook ad sizes at a glance We cover each ad format in more detail below, but here is a quick overview of all popular facebook ad sizes and specs at a glance. Placement Recommended size (px) Aspect ratio File types Max file size Feed (image) 1440 x 1440 or 1440 x 1800 1:1 or 4:5 PNG, JPG 30MB Feed (video) 1440 x 1440 or 1440 x 1800 1:1 or 4:5 MP4, MOV, GIF 4GB Carousel 1080 x 1080 or larger 1:1 (or 4:5 for Advantage+ catalog only) PNG, JPG, MP4, MOV, GIF 30MB (image), 4GB (video) Stories 1440 x 2560 9:16 PNG, JPG, MP4, MOV, GIF 30MB (imag...
