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What are the latest Hootsuite product features? [Feb 2026]

Looking for the latest Hootsuite product updates? You’re in the right place. In February, we doubled down on influencer marketing, leveled up social listening, and made publishing workflows smoother (and faster!) for busy teams. In short: more influencer marketing capabilities, better insights, and fewer headaches managing it all. As an all-in-one social media management tool, Hootsuite helps teams manage multiple social media accounts, monitor brand mentions across social networks, and measure performance using built-in analytics tools — all from a single dashboard. Here’s everything we rolled out this month. Quick summary of February updates Run influencer campaigns without leaving Hootsuite, thanks to the new Upfluence integration Discover, manage, and collaborate with influencers in one streamlined workflow Publish influencer content directly from Upfluence into Hootsuite Get clearer, more actionable insights from social listening Level up y...

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