Social media discoverability: How to get found on every platform
Hearing crickets on your social content? You might have a discoverability problem. Here’s everything you need to know about social media discoverability, including how it works, why it matters, and how to get more eyes on your content. Key takeaways Social media works as a search engine. People use platforms like TikTok, Instagram, and YouTube to look for information, so your content needs to be easy to find. You don’t need a huge following to get discovered. Algorithms care more about whether your content is relevant than how many followers you have. Hootsuite helps you get found. Use Lumen to see what people are searching for, Perch to plan and schedule keyword-friendly posts, and Wisdom to figure out what to post next. What is social media discoverability? Social media discoverability is how easily new people can find your brand’s account and content on social platforms. That includes showing up when someone searches for a topic, or appearing i...
