Average engagement rates for 12 industries [2026 update]
Without social media benchmarks , it’s difficult to make sense of raw data. That’s why we’ve rounded up average social media engagement rates from 12 top industries to give you a better understanding of where you stand. We’ve even included a simple (and free!) engagement rate calculator you can use to quickly double-check your own performance stats. Key takeaways A “good” engagement rate is between 1 and 5%, but context is everything. What’s strong in one industry is average in another. Instagram is the best platform for engagement across most industries. It offers an average engagement rate of 3.5%. You can calculate your engagement rate manually, or skip the math with a tool like Hootsuite. It also surfaces industry benchmarks so you can see how you stack up. What is the average social media engagement rate by industry? Engagement rates vary widely by platform, with Instagram leading the pack and Facebook trailing behind. Here’s a quick breakdown: ...
