TikTok AI disclosure policy: What to label (organic + ads)
TikTok has labeled over 1 billion videos as AI-generated, which tells you two things: people are using a lot of AI, and TikTok is definitely paying attention. Here’s how to make sure your content is labeled the right way, from organic posts to paid ads. Key takeaways TikTok lets you use AI, but realistic-looking content needs a label. This covers videos, images, and audio. You can use AI for basic editing without disclosing it. Think color correction, cropping, or other small touch-ups. Skipping a label can cost you. TikTok may add a label for you, restrict your reach, or remove the post altogether. Put AI disclosures on autopilot with Perch . Send your content through custom approval workflows, so every post gets a second look before it hits the feed. Quick note: This guide is for general information, not legal advice. For paid or branded content, loop in your legal team and review the latest TikTok policies and FTC guidance. What is TikTok’s AI disclosure ...
