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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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What’s your opinion on trading ad space for services?

I run a childrens entertainment business. I also run the social media pages for the business & I know that they don’t bring in a ton of people for us.

A large non-profit organization wants us to participate in their largest fund raising event of the year. The service I provide is a big draw for people to come to events but is not a money maker.

In order to make money off my services the Organization wants a discounted rate. I was generous enough to give 10%. They say they want us to give a bigger discount and in exchange, they will give us free ad space as a sponsor of the event.

The organization is great & we’ve worked with them in the past. I’m just not sure having my name on a website banner for a set period of time, with or without a link to our site or if even being included in email blasts & social media posts for a few months is worth the lost income from a big discount. What’s your thoughts on trading services for ad this kind of ad space?

submitted by /u/skitterybug
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