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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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How does facebook determine if your posts are shown to non-followers

If I scroll Facebook for a bit I see a lot of “suggested for you” type posts. What’s the rhyme or reason behind this and how do I get my pages posts suggested for people?

I’ve been trying to figure out how to get followers and my theory is that when you have followers you can get more, more quickly. But, if no one sees your posts you can’t expect to get followers so it feels prohibitive and a bit impossible. So I’d like to figure out how to get my posts suggested to people.

I have tried ads and I get a ton of interaction. Likes, comments, even shares. Very few follows, if any.

Also I’m strictly talking about regular posts, not reels. Can’t do reels. I know people are always saying to do reels but I see a lot of pages with huge numbers of followers that don’t do reels.

submitted by /u/reefingdragon
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