Top 6 Updates of the Week:
- Google SGE gets new updates focused on Gift Shopping for Holidays.
- OpenAI CEO, Sam Altman was fired and now he’s juggling between Microsoft & OA.
- Meta announces two new Video & AI Image Generation Tools.
- Snapchat shares new research on positive behaviour of Users on platform.
- TikTok now allows to save songs directly to Spotify with new partnership.
- Youtube shares new Experiments allowing users to create AI Music.
TikTok 🎶
- 43% of TikTok users now use the app to get news and updates on events.
- TikTok now allows users/creators to build AR Filters within the app.
- TikTok shares how it uses your information for its Ad Platform.
- New Ad Metrics Framework feature for TikTok App Advertisers.
- New Click Button Animation for Product Ads.
- IAS & TikTok expand their brand safety partnership to 21 New Countries.
- Parent “Bytedance” is closing in on Meta in terms of revenue.
Instagram & Threads 🗂️
- A list of new editing and creation updates announced for Reels and Stories.
- Instagram Posts for Close-friends only, new update launched.
- Instagram Guides are going away in December.
- Instagram is working on Instagram Stories that last 7 days called “My Week”.
- Instagram announces new achievements dashboard for Creators.
- Threads app now testing new version of Hashtags in Australia.
- Ability to delete Threads profile is now available.
- Instagram working on a “Notes Wall” called Wonderwall.
Meta 😅
- Meta announces 3 New Updates to help Creators make more money.
- Meta’s DM Notes feature is now rolled out for messenger.
- A/B Testing API for Reels and Videos is now available.
- You can’t run Ads on Meta Platforms if you are subscribed to Ad-free version in EU.
- Meta shares App Stores should manage Age Verification.
- WhatsApp partners with Mercedes Benz F1 Team as Messaging partner.
- WhatsApp’s new Discord-like Audio Chatrooms for Communities are here.
X (Twitter) 🕹️
- X is losing advertisers again, IBM & Apple paused their Ad Campaigns.
- Twitter launches new Job Search Tool.
- Community Notes access expanded to more countries.
- X Employee blames “Media Matters” for decline in their Ad Platform usage.
- Change X subscription tiers on web.
Youtube 🕹️
- Youtube updates their guidelines, allowing Ads to be served on Adult Content.
- Premium Users now have access to more AI Features.
- Youtube launches new tags for AI-generated content.
Google 🔦
- Google now allows users to follow certain topics to get notifications about them.
- Google is working on a “notes” feature, allowing users to add notes to web results.
- New AI Ads seen in Google’s SGE AI Feed.
- Maps get an update to better Travel planning and navigation.
- Google’s use of Clicks as ranking factor revealed in leaked slides.
- New Version of Quality Rater Guidelines out now.
- Google Admits to paying 36% of Safari Revenue to Apple.
Agency News
- Pizza Hut hires MischiefUS as Social AOR.
- Dentsu reports a -0.6% decline in revenue for Q3 2023.
- McCann is repitching fossil fuels client, despite Industry backlash.
- Ari Weiss steps down as CCO of DDB Worldwide.
- Wilkinson Sword appoints VCCP Media as UK Media AOR.
- Erin Riley named new US CEO for TBWA\Chiat\Day.
- Kellanova is considering an Agency Review after splitting with Kellogg.
Brands & Ads 🏓
- Roblox is promoting Video Portal Ads, currently in testing with brands.
- Burger King & Fila partner to launch sneakers with Fire.
- Rival McDonald’s also partnered with Crocs to launch McCrocs.
- Budlight US CMO is out.
- Penny’s Campaign In EU is the new Christmas Ad everyone is loving.
- XBox’s new Ad campaign to find Football Manager for Bromley FC.
- Paramount+ is partnering with Formula 1 to promote new shows.
- DrMartens steals Apple’s Chief Brand Officer.
- Nike has a new CMO.
AI 🤨
- Bing AI is now Microsoft Co-pilot, plus new updates to user access.
- Launch of Google’s Gemini AI delayed until late Q1 2024.
- AirBnB acquires AI platform for $200M.
- Bard gets new Math and Data Visualisation features.
- Upgrades to ChatGPT+ are paused for now, why? High demand.
Microsoft & LinkedIn 💾
- Microsoft Ads sending increased Privacy Violation Emails.
- LinkedIn’s new AI Assistant updates for Sales Navigator.
Snapchat (Best.)
- Now it’s Snap, Amazon now allows users to shop directly from snapchat.
- New “Friends & Family” Paid Subscription plan for Snapchat+ in testing.
- Snapchat & NYX’s unique partnership to revive NYX’s product demand.
- Snapchat now highlights if someone half-peeked your snap.
Pinterest & Twitch
- The Shuffles App Collages feature is coming to Pinterest, In-platform publishing.
- Twitch Privacy Center announced to educate users about their personal data.
Marketing & More 🔉
- Instacart launches new Discovery Tools for Advertisers.
- Goodloop, An Advertising company launches new Programmatic Ad Products.
- GroupM and Google partner to launch new privacy program testing SandboxAPI.
- Meta, Apple and TikTok join forces to fight EU’s Gatekeeper designation.
- Apple Privately asked Amazon to block rival Ads.
- New Compendium launched to help improve Poor Briefing in Mktg.
- Roku Alum joins NBCU Ad Leadership team.
I hope this helps to plan your week ahead.
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