Reddit for business: How brands can build engagement in 2025
Editor’s note: We sat down with Gabriel Sands, Head of News & Lifestyle Partnerships at Reddit, to learn how businesses can tap into Reddit’s communities, earn trust, and turn conversations into growth. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top executives… “Reddit is for everyone, and everyone is on Reddit, brands included,” wise words from Gabriel Sands , Head of News & Lifestyle Partnerships at Reddit . With 100,000+ communities and 116+ million daily active uniques, Reddit is where real people form communities, get answers, share ideas, discuss life, and offer advice. The site influences everything, from humour to cultural trends, buying decisions, and so much more. And according to the experts, it’s the ultimate platform for brands to foster meaningful connections with their audiences –whether you’re a seasoned entrepreneur, new small business owner, bootstrapping startup, or literally NAS...