A Guide for Marketing Shade Solutions on Social Media Channels
Almost every single type of item gets promoted on social media these days, so it shouldn’t be any surprise that you can sell shade solutions this way. Most of the popular social network services have special interest groups dedicated to sharing decorating ideas. These are great places to focus your efforts on, since individuals who follow them will already be interested in new ways to dress up their surroundings.
Since there are numerous styles of shades on the market, you shouldn’t run out of ideas any time soon. A good idea is to tailor each post to the items being promoted. Everything you put up on your feed should present the product in a way that lets people know how it could work in their home.
Producing Content That Makes Sense for Your Products
All of your social media promotions should be geared toward the specific kind of shade solutions you sell. Say you were marketing remote-controlled shades that allow users to raise and lower their window treatments without having to get up. Posting videos that show the technology in action would be the best way to demonstrate it to potential buyers, many of whom may be a bit skeptical of how your equipment works. Once they see it functioning, though, they’re bound to be impressed.
Those who market an entire collection of awnings and outdoor window treatments will want to have large panoramic images that help people get a sense of scale for these products. Considering that they might never have had a feature like this on their home, prospective buyers may not know what to expect. A good idea might be to frame the images with other objects in a backyard so that people will know just how large they are. If they saw a patio set next to an awning or outdoor shade, then they’d know right away how big of an item they’re looking at.
As well as targeting certain types of users with your posts, you’ll also want to consider aiming for those in specific geographical areas.
Finding the Right Community on Social Media
People who live in hot climates may be the most receptive to buying custom shade solutions. You might want to geographically target your posts by offering users in specific states information about how much energy they could save if they adopted certain types of window coverings. Using the name of a real-world place can be an anchor for social media algorithms to grab onto, which might make your post visible to a greater number of people than usual. Once you find the right community on social media, it’s also important to be active in responding to social media interactions as you build up that community.
Depending on how prolific of a poster you plan to be, there’s always the option of starting a video blog. You may want to post material showing shade systems under construction, as well as instructional content that can help new users set one up. Content like this can encourage people to come back time and time again, since homeowners may want to have a look at installation-related videos well after they bought a shade system.
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