Social media is a great way for any company to advertise its products or services, but certain industries have the ability to use it in fun and unique ways. Adventure companies, for example, have an amazing opportunity to go beyond traditional social media advertising and do something really special. Let’s look at six ways this can be accomplished.
1. Come Up with a Hashtag
An adventure company should thrive on customer testimonials. By using a unique hashtag (you’ll want to check first to make sure it’s not already used for something embarrassing!), customers can post pictures and videos of their experiences, which will lead others to want to sign up.
2. Use a GoPro to Film First-Person Video
Any company can post pictures of a captain standing in front of a boat, but a better way to draw customers is to give them a taste of the experience. Using a GoPro or another video camera (even a phone camera will do), record a 30-second video of someone on one of your adventures. Once the video gets popular, your tours will sell out for weeks.
3. Videos Explaining Your Tours
According to a recent study, 83% of people would rather learn by watching a video than reading. You should still have text, of course, but adding a video of the owner or one of the tour guides explaining the routes will help gather more interest. You can do videos on what to expect on the specific adventure or do a video highlighting what goes on during the tour, and this will help people who might not book the tour due to fear.
4. Engage a Social Media Influencer
Social media influencers are a great way to show your services to a wider audience. If you’re in a small town and there isn’t one nearby, this might not work for you. It’s probably not a good idea to fly an influencer into your state to give them a comp trip in exchange for a video. But if you can get someone with thousands of Instagram followers to take a tour, it’s liable to draw a lot of business.
5. Make Sure All Content is Engaging
The most important rule of social media is to be engaging. You could have the greatest tours in the tristate area, but if all of your videos are of a bored college intern speaking with a monotone as they point to your boat, people will scroll right past. All you need is a couple of short videos and some good jokes.
6. Schedule Regular Posts
Social media posts should be made on a regular schedule of no more than one or two per day to avoid customers feeling bored or “spammed“. They should be posted in the morning and early afternoon, when people can see them and can still make a tour that day if they have time.
By using social media to showcase the fun and amazing experiences they provide, adventure companies can go beyond standard social media posting and draw in new customers, from locals to tourists from thousands of miles away.
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