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Hootsuite hacks: 28 tricks and features for 2026

Key takeaways Hootsuite Social OS includes AI-assisted features across scheduling, content creation, listening, customer care, and reporting that most users never fully explore. Wisdom, the AI layer inside Hootsuite Social OS, lets you ask questions in plain language and act on the answer without hopping between apps. Enterprise teams can use governance, compliance, and advocacy features to scale social safely across brands, regions, and channels. MCP connectors bring Hootsuite capabilities into AI tools like Claude, ChatGPT, and Microsoft Copilot, so teams can work where they already are. Which Hootsuite app does what? Hootsuite Social OS is built from connected apps. Here is a quick map of which app handles what, and where to find the matching hacks in this guide. App What it does Hacks in this article Perch Planning, publishing, and content creation 1 to 8, 16 Wisdom AI assistance and orchestration across the platform 9, 10, 11 Nest Inbox, engagement, and customer care ...
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As a mental health organization, am I impacted by Instagram's new restrictive settings?

I work as a strategic marketing consultant and I'm also a mental health/lived-experience speaker/advocate. I've been reading into Instagram algorithm changes for 2024, and Hootsuite says:

"As of 2024, Instagram automatically places teens into the most restrictive content control setting. This means that teens may have a harder time coming across potentially sensitive content or accounts in places like Search and Explore. This change is being made to help promote a safer online environment for young users.

Restricted content will include:

  • Violent content
  • Content about self-harm or suicide
  • Content about eating disorders
  • Nudity or sexually explicit content
  • Content that includes restricted goods"

How can organizations within the mental health, addictions, and eating disorder industry continue to share/promote their programs, resources, and support via social media and still get good traction in the algorithm?

Any tips or suggestions here?

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