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How to get more Instagram followers in 2026

Key takeaways Profile optimization comes first. Your username, bio, profile photo, and highlights are what convert a visitor into a follower. Reels, carousels, and trend-led content drive the most organic reach, because Reels reach non-followers more reliably than static posts. Consistency plus discoverability wins: post 3-5 times per week, use a focused hashtag strategy, and treat Instagram SEO as part of every caption. Tracking your follower growth rate and adjusting from there is what separates accounts that grow from accounts that stall. How to optimize your Instagram profile for new followers Your profile is the deciding factor for most new follows. Someone finds a Reel, taps your handle, and gives you a few seconds to explain why they should stick around. Start by getting clear on who you’re trying to reach : Where do they live? What do they do for work? When and how do they use Instagram? What are their pain points and challenges? Learn fro...
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Am I doing too much? (UK)

I got hired by a company to run two Instagram accounts about a year ago, plus another host of marketing duties, under a 'Junior Marketing & Comms Executive' title.

It's been a year and I am now running five instagram accounts, the rest of my workload has also increased and I have expressed how overwhelmed I am to my team. My bosses are now talking about moving me to an entirely social media role where my primary focus will be growing four instagram accounts (including creating ALL of the content). Someone in the team will be taking some of my admin & easier marketing duties away to enable me to do this. As I'm moving to an entirely social media, growth and analytics focused role, I feel as though I should be fairly compensated for this new challenge. However there has been no discussion on a raise. I want to hear anyone's feedback on whether you think this is a reasonable ask for one social media manager to run and grow 4 accounts for different businesses. And if you have any insight on what an expected salary would be for this.

I currently make £14 an hour btw which is about 30-31k a year.

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