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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...

what's the direction social media is going to take in the coming years?

From the trends I can see, social media initially began from the genuine intent to connect loved ones through common updates, be it photos, tweets, etc. This grew into then finding others whom you didn't know earlier but shared common interests with. Social media now seems to be a feed of different type of contents, some which or may not have much in common with what you're interested in, but essentially the intent now is for the social media platform to put forward content that can be potentially monetized and bring back money, and this is taking precedence over the original intent of connecting with loved ones. There's also the rise of this "influencer" culture wherein folks put up content that many of their "fans" follow, indirectly setting cultural trends that they will take up. That being said, many are apparently disillusioned with it, and are seeking for a revival of the old school social media. So my question now is what are your opinions on what the future of social media will be like? Will new platforms arise? Or will the monopoly be held by a select few? Will there be new concepts for social media platforms to put forward? Or is there a sort of stagnation point which is now just an endfless feed of images, and short video content?

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