What's up Reddit. I Have scaled 10+ Brands to a 100k+ followers on social media, This is how I did it & the best practices I found work well!
Before I go on I want to make a note that different platforms worked differently for me.
- Twitter - All about volume & engagement
- Ig, Meta, TikTok - Watch Time & Relatability
- LinkedIn - Consistency + Networking.
Etc.
Personally when dealing with businesses & explaining social media to them I find one thing common everywhere.
They want to promote their business. Which is normal.
But you dont >
- Post Product deals
- Video Offers
- Explain why you are the best.
Social media is an entertainment industry. Attention is a currency. So on average, videos we aimed to make funny, entertaining & captivating were the ones that performed the best!
Here is a Table That represents accurate things/workload needed in order to achieve consistent growth.
| Platform | Posting Volume |
| Twitter | 5-7 Tweets/day , 15-20 engagements on other tweets/day |
| Instagram & Meta | 1 post/w + 2-3 Reels a day, 3 Reels/week minimum. |
| TikTok | 1-2 TikToks/day, 5/week- minimum. |
| LinkedIn | 1 Post/day, 20 - 30 Comments on other posts/day |
| YT Shorts | 1-3 Shorts/day, minimum 7/week |
These are the metrics when I stuck to them & always saw results over a span of 2 months. 1/1 it worked for me.
The reason it worked it another thing.
When I recorded/Gave instructions to record content I made note to always follow 2 things.
- Pose a Question in the viewers Mind.
- Spark interest in the viewers Mind.
The format would look something like this >
- Start with a question -> Into a riser/ answer that is posing another question -> Repeat Till end.
- Open ended loop cut with a statement -> Riser/content piece -> Question leading into the loop at the start of the video.
Here is the breakdown of metrics that matter most for each platform >
|| || |Twitter|Engagement + Volume| |YT shorts|Consistency + YT SEO| |IG, Meta|Good Editing + Watch Time + Engagement| |TikTok|Consistency + Watch Time| |LinkedIn|Expertise on Topic + Consistency|
You stick with these, you will not fail.
Content Creation Tips To help with consistency.
- Start posting when you have 2 weeks backlog of content.
- Have a content calendar.
- Reuse content on other platforms.
1x content is not 1 Platform. 1x Content is 5x Platforms > 5x reach.
Track your videos that perform well. Make a table & track what does well. When it does go well, analyze how it is different from all the other stuff & try to replicate.
We also Run a Community on discord called Furlough that has over 29k Business owners, entrepreneurs & Marketers. We often brainstorm & help each other grow there as well as host events dedicated to the community.
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