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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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So, can we use copyrighted music in a IG business account now?

Yes, I know, the quick (and safest) answer is "no". However, I've been observing lately how more and more IG business accounts used copyrighted music from famous artists in their content, so I decided to give it a try myself. I have access to two IG business accounts, one for a client and a private one for testing. I just tried creating a video from within the app, picked the music library and searched for a Taylor Swift song... and there it was, available for me to add. I added the song and posted the video in my test business account, and had no problems.

I clearly remember that as late as a couple of years, ago, if you went to IG's music library from a business account, copyrighted music from "big" artists wouldn't even be there, so what has changed since then? Has IG relaxed their restrictions on copyrighted music? Was there any official announcement that I missed? And if not, why is it that now I can access Taylor Swift and Kanye''s songs from a business account in the app?

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