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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...

Am I doing too much?

I manage social media for 2 companies owned by one person, I’ll call them A & B. (I have 2 other graphic designers in the social media team working with me)

  • Channels: Instagram, FB Page, FB Group, Twitter, Pinterest, Threads, Telegram
  • 5 static graphics a day (3 for A and 2 for B)
  • 6 reels a week (3 for A and 3 for B)
  • Engaging with customers (replying to and answering their comments)
  • Writing captions and scheduling every piece of content
  • Engaging with influencers and other brands in the same industry
  • Managing content for both companies
  • Brainstorming ideas and delegating graphic briefs to designers through Notion
  • Managing AI support bots for both companies in their communities
  • Hosting giveaways and picking winners
  • Doing competitive research and reaching out to influencers

The content (graphics) is branded, so I can't use generic AI-generated stuff or stock images. For Reels, I keep it simple with motion graphics. (I can use AI for inspirations though)

This is what I'm doing right now. I don't want to disclose too much info (my salary is close to $2K).

I feel like I'm on the edge of burnout, or maybe it's just my mind playing tricks on me.

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