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What is social media automation? A 2026 guide

Key takeaways Social media automation uses software to handle repetitive tasks like scheduling, reporting, and responding to messages across platforms. The best automation tools in 2026 combine AI-powered content creation with scheduling, analytics, and social listening in one dashboard. Automation works best when it handles high-volume, predictable tasks while humans stay in charge of strategy, creativity, and sensitive conversations. Enterprise teams can scale automation with governance tools, approval workflows, and multi-brand management to maintain consistency across regions. What is social media automation? Social media automation means using tools or software to take care of routine social media tasks. This can include scheduling posts, creating reports, replying to messages, or tracking hashtags, all without having to log in to each platform separately. For businesses, automation means getting more done in less time. Instead of juggling endless tasks, you can sched...
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Social Media Marketing News you should care about today

1/ Meta has started testing unskippable video ads on Instagram.

2/ From 5th July, Google will stop indexing sites that don't work on mobile.

3/ LinkedIn expands access to video ads.

4/ TikTok is showing more content you engaged with in the past with labels 'You liked' and 'You Downloaded'.

5/ Threads App launched swipe right on a post to like option.

6/ Bugs: ChatGPT was partially down yesterday and Youtube's 'Thumb' icon is disappearing when you like a video.

7/ Youtube expands Community Posts to all users and announces new AI Tools for creators, available in the YT Studio.

8/ Perplexity Pages launched last week are now showing up in Google AI overviews.

9/ Video and Connected TV ads now supported in Microsoft Advertising Editor + Netflix Inventory is available to more CTV advertisers in different regions. (ads/microsoft/com)

10/ Spotify is increasing their subscription prices for second time this year. Max and Peacock are also increasing their prices.

11/ Paramount and Skydance merger is official now.

12/ Instagram launches new broadcast channel features: Go live with members, chat themes, emoji moderation and QR code creation.

I hope this helps to plan your week ahead. Credit: The Social Juice Newsletter.

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