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How to get more Instagram followers in 2026

Key takeaways Profile optimization comes first. Your username, bio, profile photo, and highlights are what convert a visitor into a follower. Reels, carousels, and trend-led content drive the most organic reach, because Reels reach non-followers more reliably than static posts. Consistency plus discoverability wins: post 3-5 times per week, use a focused hashtag strategy, and treat Instagram SEO as part of every caption. Tracking your follower growth rate and adjusting from there is what separates accounts that grow from accounts that stall. How to optimize your Instagram profile for new followers Your profile is the deciding factor for most new follows. Someone finds a Reel, taps your handle, and gives you a few seconds to explain why they should stick around. Start by getting clear on who you’re trying to reach : Where do they live? What do they do for work? When and how do they use Instagram? What are their pain points and challenges? Learn fro...

Marketing & Social Media News you should care about today 🚩

1/ Pepsi CMO Todd Kaplan is leaving the company.

2/ IAB Tech Lab releases Data Deletion Request Framework.

3/ TikTok approved election disinformation ads targeting Ireland.

4/ X will now allow p*rn content on platform.

5/ Twilio is debuting Linked Audiences & Data Graph for Segment CDP.

6/ Nebula strikes a new deal with Spotify to stream video content.

7/ Instagram is testing Text Overlays for Photos, adding text during the upload progress.

8/ Reddit announces Sprinklr as first Advertising API partner.

9/ Google Sued by Textbook Firms for Promoting Pirate Site Ads

10/ Microsoft Ads will allow Google conversion goal imports

11/ OneTrust Integrates with the IAB Diligence Platform.

12/ Bluesky launches temporary deactivation feature and send posts to DMs feature.

13/ Google’s chief privacy officer, Keith Enright, to leave the company this fall.

14/ Twitch is increasing subscription prices in the US.

15/ Old News catching fire: Apple and OpenAI deal to bring ChatGPT to iPhone.

16/ Creators are now leaving Instagram to protect their content from AI-training.

17/ OpenAl Insider Estimates 70 Percent Chance That Al Will Destroy or Catastrophically Harm Humanity.

In case you missed my recap from yesterday:

1/ Meta has started testing unskippable video ads on Instagram. (In-feed) (confirmed by IG)

2/ From 5th July, Google will stop indexing sites that don't work on mobile.

3/ LinkedIn expands access to video ads.

4/ Paramount and Skydance merger is official now.

5/ Instagram launches new broadcast channel features: Go live with members, chat themes, emoji moderation and QR code creation.

6/ Google Pay US App went away yesterday.

7/ Unhinged Mode for Gork AI is now live on xAI.

8/ Threads App launched swipe right on a post to like option.

9/ Youtube expands Community Posts to all users and announces new AI Tools for creators, available in the YT Studio.

10/ Perplexity Pages launched last week are now showing up in Google AI overviews.

11/ Video and Connected TV ads now supported in Microsoft Advertising Editor + Netflix Inventory is available to more CTV advertisers in different regions. (ads/microsoft/com)

12/ Spotify is increasing their subscription prices for second time this year. Max and Peacock are also increasing their prices.

I hope this helps to plan your week ahead. Credits: The Social Juice Newsletter

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