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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...
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Marketing & Social Media News you should care about today 🚩

1/ Pepsi CMO Todd Kaplan is leaving the company.

2/ IAB Tech Lab releases Data Deletion Request Framework.

3/ TikTok approved election disinformation ads targeting Ireland.

4/ X will now allow p*rn content on platform.

5/ Twilio is debuting Linked Audiences & Data Graph for Segment CDP.

6/ Nebula strikes a new deal with Spotify to stream video content.

7/ Instagram is testing Text Overlays for Photos, adding text during the upload progress.

8/ Reddit announces Sprinklr as first Advertising API partner.

9/ Google Sued by Textbook Firms for Promoting Pirate Site Ads

10/ Microsoft Ads will allow Google conversion goal imports

11/ OneTrust Integrates with the IAB Diligence Platform.

12/ Bluesky launches temporary deactivation feature and send posts to DMs feature.

13/ Google’s chief privacy officer, Keith Enright, to leave the company this fall.

14/ Twitch is increasing subscription prices in the US.

15/ Old News catching fire: Apple and OpenAI deal to bring ChatGPT to iPhone.

16/ Creators are now leaving Instagram to protect their content from AI-training.

17/ OpenAl Insider Estimates 70 Percent Chance That Al Will Destroy or Catastrophically Harm Humanity.

In case you missed my recap from yesterday:

1/ Meta has started testing unskippable video ads on Instagram. (In-feed) (confirmed by IG)

2/ From 5th July, Google will stop indexing sites that don't work on mobile.

3/ LinkedIn expands access to video ads.

4/ Paramount and Skydance merger is official now.

5/ Instagram launches new broadcast channel features: Go live with members, chat themes, emoji moderation and QR code creation.

6/ Google Pay US App went away yesterday.

7/ Unhinged Mode for Gork AI is now live on xAI.

8/ Threads App launched swipe right on a post to like option.

9/ Youtube expands Community Posts to all users and announces new AI Tools for creators, available in the YT Studio.

10/ Perplexity Pages launched last week are now showing up in Google AI overviews.

11/ Video and Connected TV ads now supported in Microsoft Advertising Editor + Netflix Inventory is available to more CTV advertisers in different regions. (ads/microsoft/com)

12/ Spotify is increasing their subscription prices for second time this year. Max and Peacock are also increasing their prices.

I hope this helps to plan your week ahead. Credits: The Social Juice Newsletter

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