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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...

Helped my client reach 3 Million views on a shoe string budget

An influencer struggling to get views came to me with a simple goal: one million views in six months. We delivered three million in just 75 days. Here's the playbook:

Solidified the Niche: The influencer wasn't entirely clear on their focus. We had a conversation to narrow it down for a more targeted approach.

Planned & Scripted: We sat down with the client to refine their script and planned four days of shooting.

Content & Experimentation: Five video templates were finalized for testing what resonates with the audience.

Reel Production: From the 4-day shoot, 50 Reels were created using the five templates.

Data-Driven Approach: Two templates showed traction. We capitalized on this by generating an additional 100 pieces of content using those two successful formats.

Consistent Posting: We relentlessly posted 2-3 Reels per day for 90 days.

The Result? A whopping 3 million views by day 75!

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