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Metal VS Shingle Roofing

When it comes to protecting your home, the roof is your first line of defense against the elements. For decades, asphalt shingles have been the go-to choice for homeowners due to their low upfront cost and ease of installation. However, as building technology has advanced and extreme weather events become more frequent, many are starting to look at their roof as a long-term investment rather than a recurring expense. The debate between these two materials often boils down to a “now vs. later” mentality. While shingles are budget-friendly in the short term, metal roofing has emerged as the superior choice for those who want a “once-and-done” solution. In 2026, the transition toward metal is accelerating, driven by its unmatched longevity, energy efficiency, and modern aesthetic. Understanding the nuances of each material is the key to making a choice that fits both your current budget and your home’s future value. Longevity: The 50-Year Gap The most ...
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Social Media & Marketing Updates from last week to care about!

Top 6 Updates of the Week

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  • TikTok & UMG reached a music licensing agreement, the songs from artists are coming back.
  • Instagram changed their algorithm, new changes will promote smaller accounts and original content.
  • Google announced 6 new AI features for Performance Max.
  • Snapchat announced new AR & ML Ad products at IAB NewFronts.
  • Meta launches new AI ad features, Recommendations for Creator Marketplace & Reels Update.
  • LinkedIn officially launched In-app professional games. What?

Trending News

  • Pinterest shared Q1 earnings report, highlighting a jump from 498M monthly active users in Q4 to 518M users in Q1 2024.
  • OpenAI partners with Financial Times to include summaries and links from the publisher.
  • Liquid IV launches their first brand refresh since its official launch in 2012.
  • Spotify testing artist short-form video clips on Playlist pages.
  • Google’s search market share fell to 77.52% in April from 86.94%. Meanwhile both Bing & Yahoo grew their market share.
  • Amazon's advertising revenue increased 24% in Q1.
  • Spotify revealed new Digital Video Ad offerings at its first NewFronts event.
  • Twitch rolls out TikTok-like short form content discovery feed. The feature was in testing for past few months.
  • The Onion, the troll news website sold by G/O Media.
  • Criteo reveals its retail media revenue in earnings call, signs of growth.
  • McDonald’s and other big brands warn that low income consumers are cracking.
  • MRC OOH Standards Phase 1 Document is here.

TikTok

  • TikTok announces new update to their premium ad format “pulse ad suite”.
  • TikTok announced Ticket sales partnership with CTS EVENTIM.
  • CapCut has launched InspireVid, An AI video generator. (limited access)
  • TikTok shares new insights and data into state of TikTok Shops.
  • TikTok testing a new navigation bar with explore page, with photos content.
  • US House Lawmakers presses FTC to investigate TikTok’s Use of Kids for Lobbying.

Instagram & Threads

  • IG launches 4 new Stickers in Stories.
  • Instagram testing a feature allowing creators to go live with only broadcast members.
  • Instagram is testing a new feature allowing businesses to add customer details.
  • Threads feature to limit who can quote your post is now available to everyone.
  • IG is rolling out likes feature for notes.
  • Instagram testing a clear mode feature for Reels.

Meta

  • Meta found subject to EU disinformation probe over handling of russian disinformation.
  • WhatsApp launched new features, the main ones are launch of Community Events & Replies in Broadcasts.
  • Meta implements new AI disclosure requirement with FB AI content label.
  • Meta plans to cut off Oversight Board staff due to funding cuts.
  • WhatsApp threatens to leave India if Gov pushes them to compromise encryption.

X (Twitter)

  • X launches AI-powered news summaries for premium subscribers.
  • X updates Analytics dashboard with more details.
  • X (Twitter) changed how block works. If you block someone in a convo, you will be able to see their reply and report.
  • X has launched Grok AI in the UK and Japan.
  • Users can now spotlight their favourite X community on profile.
  • X is testing a similar user engagement button structure like Pinterest.
  • Users can now repost content from X communities.
  • Subscriber badges showing up in live chats.

YouTube

  • Youtube is testing a GenAI content inspiration tool on Studio desktop.
  • Youtube is experimenting with Topics filter in comments section.
  • Amazon and Youtube will be fighting for NBA Streaming rights when the current contract expires.

Google

  • Google Ads to pause low-activity keywords from June.
  • Google expands Performance Max to online marketplaces.
  • Google unveils new ways to reach streaming audiences.
  • Google News deletes manual submission option.
  • Google SGE answers now cost 80% less to generate.

Snapchat

  • Snapchat launched new DM features, fixing typos, AI reminders & more.
  • Snapchat partners with CreatorIQ to help with creator discovery & insights.

AI News

  • Yelp launched new AI Assistant.
  • A LLM called 'gpt2-chatbot' showed up recently and disappeared, people are speculating it was GPT-5.
  • Tesco launches AI-powered Clubcard challenges for Shoppers.
  • The next Safari 18 update rumoured to include AI browsing features.
  • Github launches Copilot workspace for developers.
  • Amazon Q, The AI Assistant for businesses and developer is here.
  • Anthropic announced Claude AI app for iPhone and iPad.

Microsoft & LinkedIn

  • Microsoft expands access to Copilot for all advertisers & more news.
  • Estée Lauder and Microsoft’s new partnership to launch AI Innovation lab.
  • Microsoft release its first responsible AI report.
  • Microsoft partners with Alliance of Independent Agencies.
  • LinkedIn launches new feature for publishers to stitch pre-roll ads from partners.

Marketing & AdTech

  • Infillion has relaunched MediaMath.
  • Roku and The Trade Desk announce new data-focused streaming partnership.
  • Warner Bros. Discovery launches Olli A first-party data solution for advertisers.
  • VSCO launched AI Hub connecting creators and photographers.
  • Roblox launches In-platform video ads.
  • Stagwell releases Q1 earnings report sharing an increase of 8% revenue versus the Q1 2023.
  • MobileFuse expands partnership with LiveRamp.
  • IAS and DoubleVerify called out for marking TIME's Person of the Year article as 'brand unsafe'.
  • Fubo drops Warner Bros. Discovery Networks, Including HGTV, Food Networks, Discovery.
  • Stagwell acquires Montreal Based Luxine Relations Publiques.
  • Yahoo’s DSP partnership enables marketers to target Kroger’s retail audience.
  • Asda and SMG’s retail media partnership moves to next level with launch of LS Eleven Media Services.
  • Beehiiv, A newsletter marketing platform raises $33M in Series B funding.
  • Qualtrics launches new Strategy & Research Suite for XM.

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I hope this helps to plan your week ahead.

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