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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Outreach Approach Feedback - Inventor Conducting Market Research

Hello,

I'm an inventor. I want to outreach to my target audience, to give me feedback on my inventions. My goal is to talk to 10 people over video software (zoom or similar), and then send them my product, and have them user test it and provide feedback. In return, I can give a discount for the product if manufactured, and the satisfaction that they get their voice heard.

Thoughts on the approach?

I'm considering email marketing. I don't know if I should be a website, to build my brand and throw a video on there, along with a scheduling software, to set up times to talk. Or maybe I do that all over email. Or I could instead try to run ads on Facebook to get people there. It didn't work DMing people over Facebook, and posting a Google Form on Facebook. I might be having some success DMing people on LinkedIn. I did try using a Google Form, but being that isn't branded, I'm concerned it might look like spam. And also, it comes across bad just posting that on social media.

How would you approach this? I am seeing I need to build out my brand, so they see I am legitimate, and not SPAM.

I need help on the approach, along with specific software (free or low cost). I want a basic solution.

submitted by /u/dataoveropinions
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