How does the short to mid-term future of social media advertising looks like?

tl;dr: witnessing social media having become a business platform for a vast number of people in a wide array of professional domains, believing the model's about to erode, and wondering about the next wave

The plot:

I'm a language teacher who's had a pronounced distaste for social media culture that's been ruling our customs for quite a while now.

Precisely because it's been dominating so fiercely and without so much competition, we've got to the point that everybody and their mother has a social media account, and most of us do advertising whether we're conscious of it or not.

Here I am, in a dead end job for which I still have retained a bit of spirit and many relatively novel ideas that could find their way to the bigger public, if I give myself the means to do it.

Part of me finds it fun though, like a challenge, so I developed this little fantasy of beating the game. Hey, every donkey needs a carrot, right?

The cool thing is that I'm a complete beginner at it, and I strive to retain that mindset that so often yields to fear or judgement.

Now that the brakes have been dealt with, I'm getting to the objective part...

The means as I view them, have been rehashed. As I've said, it seems everybody is going by the same formulas that have been in place since about 5 years ago if not more, supercharged by the advent of TikTok.

Of course part of my enquiry is to be ahead of the competition. Nevertheless, I feel like we're reaching a peak phase of wherever marketing culture is in, and we're about to move to something else. It's just logic really.

So... What would that be? What's awaiting behind the corner, or maybe even already peeking its head? What's making a crack in the status quo?

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