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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Here's What happened in Social Media and Marketing recently (New features 🔥)

Top 6 Updates of the Week:

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  • Youtube launches a new ad format for short-form content, “Select Shorts”.
  • TikTok’s Notes App is officially launched in multiple regions, including Canada & Australia.
  • Meta AI gets integrated into Facebook, Instagram and WhatsApp.
  • X plans to charge an annual feee for all new accounts to fight bot sign-ups.
  • Snap adds AI watermarks to increase transparency measures.
  • LinkedIn is testing a new subscription plan for Company pages that provides AI tools to businesses & other features.

Trending

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  • EU is looking to make Meta’s “Pay or Consent to tracking” model illegal with new legislation.
  • Snapchat shares a new report about performance of brand campaigns.
  • Pinterest hosted their first activation at Coachella.
  • Stagwell acquires PROS Agency, Digital PR Leader in Brazil.
  • Amazon introduces shoppable ad-supported channel to Prime Video and Frevee.
  • Netflix added 9.33 Million customers in Q1, the success of password crackdown.
  • John Deere is looking for Chief Tractor Officer to run TikTok Channel & Travel for $200k.
  • Coca Cola twists its logo for Recycle Me Sustainability Campaign.
  • Kraft Heinz rebrands Mio Liquid to utilise Gen Z wellness Trends.

TikTok 🎶

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  • TikTok is testing a way for news publishers to attach links to organic videos.
  • TikTok ban bill passes through the US House of Representatives House again.
  • TikTok shares new data about Canadian users on platform.
  • TikTok is now rolling ‘Account Check’ feature for creators to check if they’re complying with Community Guidelines.
  • TikTok and AXS announce Global Ticketing Partnership.
  • CapCut now allows you to record your voice to use across different videos.

Instagram & Threads 🗂️

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  • Meta’s AI tool is now powered by Llama 3 model.
  • Meta is testing DMs on Threads App.
  • Instagram generates more ad revenue than YouTube.
  • Threads to temporarily shut down in Türkiye.
  • Instagram Stories added interactive Polaroid Frame for Coachella.
  • Threads is now testing ‘Top’ and ‘Recent’ search filters.
  • Instagram is testing ‘Creator AI’ program to turn the best influencers into AI versions.

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Meta 😅

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  • Meta shares insights about lead generation ads.
  • Meta releases Llama 3 claiming its the best in the market.
  • Meta rumoured to launch ads on Threads later this year.
  • Facebook now allows you to pin ads in your ad account on desktop.
  • Meta is rolling out automatic post removal tool for Group admins.
  • WhatsApp launches new filters to find messages faster.

X (Twitter) 🕹️

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  • X is working on a swipe to response functionality.
  • Hyundai pauses ads on X due to Ads displaying alongside harmful content.
  • Elon Musk again polled about bringing Vine back.
  • X got banned in Pakistan amid political tensions.
  • X Is having a webinar on 24th April about Advertising on platform.
  • DoubleVerify apologies to X and advertisers for misreporting X’s brand-safety rates.
  • X is offering new incentives to attract brands for Verified Organisation plans.
  • X is now promoting creator subscriptions in feed.

Youtube 🕹️

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  • YouTube gets strict with Ad blockers, announcing even more restrictions on third-party Apps violating their guidelines.
  • Youtube testing ‘most relevant’ subscriptions feed and simplifies members-only shorts upload.

Google 🔦

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  • Adsense launched new Ad Intents format for Auto Ads.
  • Google Demand Gen Ads introduces GenAI Image creation.
  • Google Search Console security update improves management of ownership tokens.
  • Google shares Ad Strength not used in Ad Rank.
  • Google Ends Video Carousel Structured Data Test.

Agency News

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  • Digitas launches Generative AI Platform.
  • Psycho Bunny selects Astronomie as its media AOR.
  • Ogilvy appoints Rafael Rizuto as Chief Creative Officer.
  • Anomaly London to handle Revoult’s EU advertising account.
  • Red Brick Road Agency wins Skipton Building Society account.
  • Former Walmart and Disney Creative Execs launch DANG Creative Consultancy.
  • Red Antler purchases majority stake in Austin Agency Fat Earth.
  • Leo Burnett hires Kimberley Gill and Bethany Manning as creative directors.
  • University of Sydney appoints CHEP Media.
  • HypeJar appoints ROAST and Kitty for Digital Services.
  • Republic Airways names MKR as its agency of record.
  • Alliance Pharma appoints UM Bristol as New Media Agency.
  • Barclays UK appoints Born Social to run social media account.
  • The Shipyard acquires Fahlgren Mortine, an integrated communication agency.
  • The Out, luxury car rentals appoints Cream, Indie full service agency
  • Hawke Media acquires Social Thrive, digital marketing agency.
  • MoneyGram announces new Agency partners to lead creative, brand and media.

AI 🤨

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  • AnNahar launches the World’s first AI President in Lebanon.
  • Impact Media launches Guaranteed Attention Suite.
  • Amazon Music launches Maestro, AI playlist generator.
  • Poe adds new feature that allows you to chat with multiple bots at the same time.
  • Adobe plans to add AI tools like Sora in Premiere Pro.
  • PubMatic partners with GroupM to launch First-of-its-kind AI generated Cohort modelling capability for Advertisers.
  • Microsoft Research Asia unveils a new experimental Visual AI tool, VASA-1.
  • Webflow acquires Intellimize to add AI-powered webpage personalisation.
  • Nothing integrates ChatGPT in new earbuds.
  • Slack rolls out its AI tools to all paying users.

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Marketing & AdTech

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  • Brave Browser launches AI search engine.
  • Netflix announced new partnerships with Ad measurement providers: Kantar, Cint and NCSolutions.
  • Twitch is rolling out their TikTok-style feed to everyone this month.
  • LiveScore partners with Permutive to launch new Audience Data platform.
  • P&G increased their ad spending by 14% but organic growth slows.
  • WPP received 64% more complaints to its whistleblower helpline in 2023.
  • GrowthLoop and TransUnion partner to improve advertising spend optimisation and audience reach.
  • 6 leading agencies partner with Day of Wrk to run campaigns pushing demystification of creative job roles.
  • Mozilla improves Firefox page load speed by 10%.
  • Wix partners can now sell templates in Wix Marketplace.
  • The Sun and Daily Mail receive highest amount of monthly print and digital reach across the UK.

I hope this helps to plan your week ahead.

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