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New Data Shows Where Breaking Traffic Laws Is Most Likely to Turn Deadly — New Mexico Tops the List

A new analysis has revealed the U.S. states where ignoring traffic laws carries the greatest risk of fatal consequences — and New Mexico ranks as the most dangerous by a striking margin. The study, conducted by the  Simmrin Law Group , examined five years of crash data from the National Highway Traffic Safety Administration (NHTSA) and scored each state on three high-risk behaviours: distracted driving, speeding, and dangerous intersection crashes. Each category was assigned a weighted score for a total possible 100-point “traffic violation fatality score.” The results show major geographic disparities — and highlight how certain types of risky behaviour are driving fatal crashes in different parts of the country. New Mexico: The Most Dangerous State for Traffic Law Violators New Mexico earned a troubling  87 out of 100 , the highest fatality-risk score in the nation. Here’s how the state performed across the three metrics: Distracted driving cra...
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Here's What happened in Social Media and Marketing recently (New features 🔥)

Top 6 Updates of the Week:

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  • Youtube launches a new ad format for short-form content, “Select Shorts”.
  • TikTok’s Notes App is officially launched in multiple regions, including Canada & Australia.
  • Meta AI gets integrated into Facebook, Instagram and WhatsApp.
  • X plans to charge an annual feee for all new accounts to fight bot sign-ups.
  • Snap adds AI watermarks to increase transparency measures.
  • LinkedIn is testing a new subscription plan for Company pages that provides AI tools to businesses & other features.

Trending

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  • EU is looking to make Meta’s “Pay or Consent to tracking” model illegal with new legislation.
  • Snapchat shares a new report about performance of brand campaigns.
  • Pinterest hosted their first activation at Coachella.
  • Stagwell acquires PROS Agency, Digital PR Leader in Brazil.
  • Amazon introduces shoppable ad-supported channel to Prime Video and Frevee.
  • Netflix added 9.33 Million customers in Q1, the success of password crackdown.
  • John Deere is looking for Chief Tractor Officer to run TikTok Channel & Travel for $200k.
  • Coca Cola twists its logo for Recycle Me Sustainability Campaign.
  • Kraft Heinz rebrands Mio Liquid to utilise Gen Z wellness Trends.

TikTok 🎶

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  • TikTok is testing a way for news publishers to attach links to organic videos.
  • TikTok ban bill passes through the US House of Representatives House again.
  • TikTok shares new data about Canadian users on platform.
  • TikTok is now rolling ‘Account Check’ feature for creators to check if they’re complying with Community Guidelines.
  • TikTok and AXS announce Global Ticketing Partnership.
  • CapCut now allows you to record your voice to use across different videos.

Instagram & Threads 🗂️

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  • Meta’s AI tool is now powered by Llama 3 model.
  • Meta is testing DMs on Threads App.
  • Instagram generates more ad revenue than YouTube.
  • Threads to temporarily shut down in Türkiye.
  • Instagram Stories added interactive Polaroid Frame for Coachella.
  • Threads is now testing ‘Top’ and ‘Recent’ search filters.
  • Instagram is testing ‘Creator AI’ program to turn the best influencers into AI versions.

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Meta 😅

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  • Meta shares insights about lead generation ads.
  • Meta releases Llama 3 claiming its the best in the market.
  • Meta rumoured to launch ads on Threads later this year.
  • Facebook now allows you to pin ads in your ad account on desktop.
  • Meta is rolling out automatic post removal tool for Group admins.
  • WhatsApp launches new filters to find messages faster.

X (Twitter) 🕹️

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  • X is working on a swipe to response functionality.
  • Hyundai pauses ads on X due to Ads displaying alongside harmful content.
  • Elon Musk again polled about bringing Vine back.
  • X got banned in Pakistan amid political tensions.
  • X Is having a webinar on 24th April about Advertising on platform.
  • DoubleVerify apologies to X and advertisers for misreporting X’s brand-safety rates.
  • X is offering new incentives to attract brands for Verified Organisation plans.
  • X is now promoting creator subscriptions in feed.

Youtube 🕹️

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  • YouTube gets strict with Ad blockers, announcing even more restrictions on third-party Apps violating their guidelines.
  • Youtube testing ‘most relevant’ subscriptions feed and simplifies members-only shorts upload.

Google 🔦

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  • Adsense launched new Ad Intents format for Auto Ads.
  • Google Demand Gen Ads introduces GenAI Image creation.
  • Google Search Console security update improves management of ownership tokens.
  • Google shares Ad Strength not used in Ad Rank.
  • Google Ends Video Carousel Structured Data Test.

Agency News

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  • Digitas launches Generative AI Platform.
  • Psycho Bunny selects Astronomie as its media AOR.
  • Ogilvy appoints Rafael Rizuto as Chief Creative Officer.
  • Anomaly London to handle Revoult’s EU advertising account.
  • Red Brick Road Agency wins Skipton Building Society account.
  • Former Walmart and Disney Creative Execs launch DANG Creative Consultancy.
  • Red Antler purchases majority stake in Austin Agency Fat Earth.
  • Leo Burnett hires Kimberley Gill and Bethany Manning as creative directors.
  • University of Sydney appoints CHEP Media.
  • HypeJar appoints ROAST and Kitty for Digital Services.
  • Republic Airways names MKR as its agency of record.
  • Alliance Pharma appoints UM Bristol as New Media Agency.
  • Barclays UK appoints Born Social to run social media account.
  • The Shipyard acquires Fahlgren Mortine, an integrated communication agency.
  • The Out, luxury car rentals appoints Cream, Indie full service agency
  • Hawke Media acquires Social Thrive, digital marketing agency.
  • MoneyGram announces new Agency partners to lead creative, brand and media.

AI 🤨

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  • AnNahar launches the World’s first AI President in Lebanon.
  • Impact Media launches Guaranteed Attention Suite.
  • Amazon Music launches Maestro, AI playlist generator.
  • Poe adds new feature that allows you to chat with multiple bots at the same time.
  • Adobe plans to add AI tools like Sora in Premiere Pro.
  • PubMatic partners with GroupM to launch First-of-its-kind AI generated Cohort modelling capability for Advertisers.
  • Microsoft Research Asia unveils a new experimental Visual AI tool, VASA-1.
  • Webflow acquires Intellimize to add AI-powered webpage personalisation.
  • Nothing integrates ChatGPT in new earbuds.
  • Slack rolls out its AI tools to all paying users.

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Marketing & AdTech

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  • Brave Browser launches AI search engine.
  • Netflix announced new partnerships with Ad measurement providers: Kantar, Cint and NCSolutions.
  • Twitch is rolling out their TikTok-style feed to everyone this month.
  • LiveScore partners with Permutive to launch new Audience Data platform.
  • P&G increased their ad spending by 14% but organic growth slows.
  • WPP received 64% more complaints to its whistleblower helpline in 2023.
  • GrowthLoop and TransUnion partner to improve advertising spend optimisation and audience reach.
  • 6 leading agencies partner with Day of Wrk to run campaigns pushing demystification of creative job roles.
  • Mozilla improves Firefox page load speed by 10%.
  • Wix partners can now sell templates in Wix Marketplace.
  • The Sun and Daily Mail receive highest amount of monthly print and digital reach across the UK.

I hope this helps to plan your week ahead.

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