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IT Support vs. Managed IT Support, and Why the Difference Costs You Money

Most businesses treat “IT support” as a catch-all term. Someone fixes your computer when it breaks, resets a password, or untangles a printer issue, and that’s that. But there’s a meaningful difference between traditional IT support and managed IT support, and that difference has real financial consequences. If you’re still relying on break-fix IT services , you may be paying more than you realize, just not in ways that show up on an invoice. What Traditional IT Support Actually Looks Like Traditional IT support, often called “break-fix” support, operates on a simple premise: something breaks, you call someone, they fix it, you pay for the service. There’s no ongoing relationship beyond that transaction. Your IT provider isn’t monitoring your systems in the background. They’re not patching software before vulnerabilities become problems. They’re waiting for the phone to ring. This model worked reasonably well ...

Are selfie campaigns on social media a waste of time?

We've all seen them! Companies and brands using selfie campaigns to leverage user-generated content to boost engagement. But are they effective?

I often feel they risk authenticity for engagement and come off as superficial and unoriginal. It feels like a tactic that might have worked well 10 years ago. Probably it also depends on the type of industry, for example a beauty brand or skin care line might be more suitable.

Curious to hear your experiences and candid thoughts on using selfie campaigns.

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