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Social media image sizes for all networks [July 2025]

Social media image sizes seem to change … a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly scarce. So what’s the big secret? The lack of official image guidelines is likely directly tied to the frequency of image guideline changes. The platforms don’t want to invest the time and energy to constantly update their image guidelines for end users. Fortunately, dear reader, we have invested that time and energy for you to create this comprehensive (and up-to-date) cheat sheet listing social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of July 2025. Quick social media image sizes We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often. Basic Instagram ...

Are selfie campaigns on social media a waste of time?

We've all seen them! Companies and brands using selfie campaigns to leverage user-generated content to boost engagement. But are they effective?

I often feel they risk authenticity for engagement and come off as superficial and unoriginal. It feels like a tactic that might have worked well 10 years ago. Probably it also depends on the type of industry, for example a beauty brand or skin care line might be more suitable.

Curious to hear your experiences and candid thoughts on using selfie campaigns.

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