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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...

How are you using AI tools or GPTs in your marketing?

I read a fascinating LinkedIn post inviting folks to share if they are using ChatGPT or a custom GPT to help their work, and I was wondering how we marketers are using these AI tools for our marketing tasks.

I’ll begin: As an entry-level content marketer, I use ChatGPT to kickstart my creative process and provide an outline/flow on the topics I’m writing. While the first draft often isn’t perfect, the custom instructions I’ve provided do help with a decent draft for me to start on.

On the side, I’ve also built a few GPTs where I’ve coded brand guidelines and knowledge bases to improve the quality of my work.

What about you? I’m genuinely interested to hear how other fellow marketers are using these AI tools or GPTs so we can learn from one another :)

Alternatively if you feel AI-enabled output isn’t as good as human-created content, I’d love to hear your perspective too!

submitted by /u/growthnerd
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