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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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How are you using AI tools or GPTs in your marketing?

I read a fascinating LinkedIn post inviting folks to share if they are using ChatGPT or a custom GPT to help their work, and I was wondering how we marketers are using these AI tools for our marketing tasks.

I’ll begin: As an entry-level content marketer, I use ChatGPT to kickstart my creative process and provide an outline/flow on the topics I’m writing. While the first draft often isn’t perfect, the custom instructions I’ve provided do help with a decent draft for me to start on.

On the side, I’ve also built a few GPTs where I’ve coded brand guidelines and knowledge bases to improve the quality of my work.

What about you? I’m genuinely interested to hear how other fellow marketers are using these AI tools or GPTs so we can learn from one another :)

Alternatively if you feel AI-enabled output isn’t as good as human-created content, I’d love to hear your perspective too!

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* This article was originally published here To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com
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