Top 5 Updates of the Week:
- Reddit’s S-1 registration with SEC shares its performance data and growth strategy.
- Meta expands access to Creator Marketplace for brands and creators.
- Walmart to acquire VIZIO for $2.3 billion, an investment to take AdTech to next level.
- Pinterest’s new B2B Campaign goes hard, takes a fun approach and mixes film culture. (P in Pinterest is for Performance)
- X is now rolling out audio and video calling to non premium users.
Trending
- Revealed; Reddit’s partnership with Google for AI Training and content for $60M/yr.
- Lyle’s Golden Syrup rebrands, leaving their iconic identity behind.
- McDonald’s transitions to WcDonald’s, paying homage to Anime Culture.
- Australian Brands celebrating Taylor’s arrival; Twifties and Tooheys.
- OUTFRONT Media reports Full Year 2023 Results.
- KFC launches Chizzera, what? It’s chicken pizza, no crust.
- A new global study proves that majority of people globally are supporting climate action, but the support is systematically underestimated.
- Indonesia issues regulations requiring digital platforms to pay media for content.
TikTok 🎶
- Pew Research Center releases a new report sharing how US Adults use TikTok.
- TikTok announces third annual Short Film competition
- TikTok launches new 34-page creative strategy guide for SMBs.
- TikTok makes its ‘Add to Music app’ feature available in over 160 countries.
- In case you didn’t know, Photos and landscape videos now show in TikTok Search.
- TikTok is running In-app promotions, prompting creators to upload photos.
- EU opens a new investigation into TikTok over online content and child safeguarding.
Instagram & Threads 🗂️
- Instagram tests stories features, to create alternate image backgrounds and ‘Get Order’ Sticker.
- IG is testing a new feature that allows you to share your saved posts collection.
- Threads has started rolling out post drafts feature.
- IG working on an enhanced version of the ‘Limit unwanted interactions’ feature.
- Threads confirms their testing of fact-checking program, leaks were seen last week.
Meta 😅
- Meta tests cross-posting from Facebook to Threads App.
- Facebook adds the ability to connect a reel to an existing video, Youtube did this too.
- Meta is launching a new Helpline on WhatsApp to combat AI-generated misinformation in India.
- Reports find FB & IG are platforming sexually exploitative parents.
- Meta responds to Indonesia’s request to pay for news content.
- Meta adds a new background generation feature for product catalog images.
- WhatsApp adds New Test formatting options.
- WhatsApp working on a new favourite contacts feature, to help you make quick calls.
X (Twitter) 🕹️
- X planning to remove phone number verification on signup.
- Indian Government issues executive orders requiring X to censor and limit accounts and posts.
- Create Audio clips from X spaces.
- New Search Filters for X available on iOS, for subscribers only.
- X’s CEO calls X, A video first platform, with increased video upload limit to 4 hours.
- X Community Admins can now seta topic for community on Web.
- Elon teases X’s email functionality coming soon.
- X faces restrictions in Pakistan amid protests over alleged voting restriction.
- X now lets you view Picture-in-Picture for live broadcasts on web.
- X is removing the grid-style photos and transitioning to a Threads-like Carousel style.
- In a recent Interview, Elon talked about midjourney partnership, Gork 1.5 and more.
Youtube 🕹️
- Youtube now shows top earning content by format Analytics.
- Nielsen research shows YouTube was the most viewed CTV/Streaming platform by watch time in 2023.
- Youtube rolling out new creator channel pages on the YouTube app for TV.
- A new study founds that YouTube doesn’t radicalise users, the result is different from previous claims about YouTube’s influence over users.
- Youtube testing new layouts for watching videos and engaging with comments.
- Ancestry awards YouTube channel management contract to Little Dot Studios.
Google 🔦
- Google Ads API version 16 is launching.
- Google Gemini Failure offers new lessons for SEOs.
- Google updates Performance Max, integrates Gemini.
- Google wants you to label AI-generated images used in Merchant Center.
- GA 4 adds new dedicated spaces for advertising reports.
- Google launches Gemini Business & Enterprise for Workspace users.
- Google bans Impersonation in Ads.
- Google adds support for product variants and clarifies return fees.
- Google tests adding forums to search menu.
Agency News
- Build-A-Bear names KNOWN its Agency of Record.
- Perrigo appoints VML as Strategic Creative AOR.
- Mod Op Acquires Creative Agency Red Tettemer O’Connell+Partners.
- Channel 4 CMO Zaid Al-Qassab to join M&C Saatchi as CEO.
- Hy-Vee names Ogilvy as Strategic-Creative Partner.
- Bugaboo appoints FleishmanHillard Australia as PR Agency of Record.
- Agital acquires Digital Edge, An Established Agency in The Travel & Tourism Industry.
- Adam&eveDDB secures Volkswagen Commercial Vehicles UK Advertising account.
- Amplify LA appointed as Abercrombie & Fitch’s 2024 Event Partner.
- Dentsu wins Microsoft Agency partner of the year ad marketing with Purpose award.
- Universal Orlando Resort appoints Lucky Generals as Agency Partner.
- SAKARA appoints January Digital as Digital Agency of Record and marketing strategy firm.
Brands & Ads 🏓
My Fav; Canadian Cannabis Brand Stok’d launches new legal-ish campaign, promoting stores next door. Why? To increase foot traffic near their shops, as they can’t legally advertise their biz,
- Unilever marketing team shake-up as long-time Chief Brand Officer, Aline Santos leaves.
- Mindy Kaling and Maybelline call out Age-related narratives in Beauty.
- Lay’s ‘Chip Cam’ stunt puts 2 lucky fans in stands with Beckham and Henry.
- Uncommon’s latest ad for Quakers is simple, but its emotional value wins you over.
- American Express launches new campaign for Business Cards and promotes pleasure.
- NuBank uses Lesile David Baker in latest campaign, borrows his ‘Stanley Identity’ and targets the older demographic to use online banks.
- Coca-Cola launches new K-Pop inspired flavour under its Creations platform.
- Starry’s Ad series ‘It’s Time to See Other Sodas’ featured Giannis Antetokounmpo in new campaign.
- Magnum and MullenLowe ask you to ‘find your summer’ in the harsh winter.
- Zalando asks everyone to put yourself first, when it comes to gifts in 2024.
- Pepsi’s new partnership with Shaq and Reebok to launch sneakers that carry mini cans.
- McDonald’s with its creative campaign to promote Home Delivery in France.
- Uncommon launches ‘The Dirty Protest’ with other partners, to clean up the oceans creatively.
- The Iconic, leading fashion and lifestyle platform in Aus/NZ launches new brand platform, in partnership with Dentsu Creative and Love Media.
AI 🤨
- Jasper Expands by Acquiring Image Platform Clipdrop from Stability AI.
- BT Group cuts 12% of the tedious and repetitive tasks with AI.
- Google launches ‘Help me Write’ AI Assistant for Chrome Browser.
- Shop with Google AI launches for selected users.
- Clubhouse’s new AI feature to turn text messages to voice ones.
- Adobe Acrobat has a new GenAI chat feature for Pdfs.
- OpenAI launches new Forum, to connect the community and organise events.
- Google announces Gemma; Laptop-Friendly Open Language Model.
- A Commentary on Google’s algorithmic bias disaster.
Pinterest
- Pinterest launches new TV series with shoppable experience.
- Pinterest testing new cutout feature for pins.
LinkedIn
- LinkedIn shares new insights into building public groups. (On their blog)
- LinkedIn launches new marketing guide, ahead of third-party cookie deprecation.
- LinkedIn shares new data about their members, to attract B2C marketers.
- LinkedIn’s new B2B Sales Playbook is here.
Snapchat
- Snapchat shares new influencer marketing report for brands.
- Warner Bros. Promote Dune: Part Two with Snap AR lens.
Marketing & AdTech
- Accenture to acquire GemSeek to expand their Customer Analytics Services.
- Adomni partners with data solutions company, Kochava to launch a new solution for CTV.
- Stagwell acquires Sidekick, an award-winning collective of specialist agencies.
- Salesforce rolls out new edition of Marketing Cloud for small businesses.
- SMITH’S partner with Netflix to launch 3 new Rebel Moon-Inspired flavours.
- Comscore announces Local Campaign Ratings, TTD to integrate.
- Amazon, Disney+, Netflix, Vevo and Warner Bros Discovery join Thinkbox.
- WEX appoints ROAST as its Full Service Digital Agency.
- Signal rolls out usernames, to help you keep your phone number private.
- Nakheel and Hypermedia announce exclusive 10-year DOOH Media partnership.
- Talon, Independent OOH Agency announces Sue Frogley as new group CEO.
- Roblox paid out $741 million to its community of creators in 2023.
I hope this helps to plan your week ahead.
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