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How to get more Instagram followers in 2026

Key takeaways Profile optimization comes first. Your username, bio, profile photo, and highlights are what convert a visitor into a follower. Reels, carousels, and trend-led content drive the most organic reach, because Reels reach non-followers more reliably than static posts. Consistency plus discoverability wins: post 3-5 times per week, use a focused hashtag strategy, and treat Instagram SEO as part of every caption. Tracking your follower growth rate and adjusting from there is what separates accounts that grow from accounts that stall. How to optimize your Instagram profile for new followers Your profile is the deciding factor for most new follows. Someone finds a Reel, taps your handle, and gives you a few seconds to explain why they should stick around. Start by getting clear on who you’re trying to reach : Where do they live? What do they do for work? When and how do they use Instagram? What are their pain points and challenges? Learn fro...
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Best practices for small business social media + how to sell them to a business owner?

Hi all, I’m new to social media marketing and am looking for some guidance on a conversation with my employer.

I work for a small business where marketing will is a new part of my role. This business has existed for a while (7 years) and has an established Instagram presence.

A major block for me in undertaking our marketing is that the owner uses the Instagram account as their personal account, for DMing friends and family and following/viewing content on their personal interests. The major issue for me is, they don’t want me to follow more accounts (businesses I’m trying to network with, new relevant followers/potential customers). Additionally, many of the people they follow are deeply irrelevant to our business (local food production) and our feed is filled with political rage content.

I’m going to be looking into free courses and workshops to learn how to leverage social media for our brand and business (recommendations welcome!). Given that we’re an online shop, SMM seems pretty integral to our product and our potential success. I’d like to have a feed full of relevant content, which can be used to connect with our actual business partners and customers, rather than an ideological infotainment feed about the owner’s political beliefs. I appreciate and support his perspective, I just don’t think it’s relevant to the business, and is more of an issue given that I’m not able to follow our actual partners or new customers.

I’m hoping to find resources to present that show best practices for SMM, as he’s quite responsive to case studies, proven outcomes, and evidence-based pitches.

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