Top 6 Updates of the Week:
- Google Advertisers in EU need to immediate actions to prevent performance issues, says Google.
- Youtube launches live testing of A/B Testing feature in Studio.
- New Consumer research reveals every Facebook user is monitored by 1000s of brands for Targeted Ads.
- Meta launches new creator management tools for agencies and SMMs.
- LinkedIn launches new Ad Channel; Sponsored Articles.
- Google is allegedly laying off hundreds of employees in Advertising sector.
TikTok 🎶
- Adobe’s new research shows over 2 in 5 Americans use TikTok as a search engine.
- TikTok shares new insights on protecting election integrity in 2024.
- New Report from TikTok Canada on how to market to French-Canadians.
- The new test feature in testing to create an AI song.
- TikTok launches new valentine’s Day marketing guide.
- TikTok parent Bytedance launched 4 AI Apps powered by OpenAI, says Forbes report.
- TikTok is testing an editing features for location stickers.
- New Super Bowl TikTok Tailgate event announced.
Instagram & Threads 🗂️
- Instagram launches ‘time for a break’ alerts for nighttime teen users.
- You can now cancel Instagram story during the uploading process.
- Threads launches new feature to hide both likes and shares on your content.
- The feature to save Threads posts is currently in testing.
- Instagram now allows users to create a sticker from existing image posts.
Meta 😅
- Mark Zuckerberg shares new information about their open-sourced AGIs.
- Sheryl Sandberg quits board of Meta and Mark’s empire, leaving after 12 years.
- WhatsApp launches new tools for Channels, adding polls and voice notes features.
- Double Verify expands their assurance partnership with Meta.
- Metaverse is still in the loop for Meta and it will take at least a decade to call it a failure or success, shares Meta Exec.
X (Twitter) 🕹️
- X slowly rolling out audio and video calls for android users.
- Downloading videos in Twitter DMs is live now.
- Community Notes approved time gets shorter.
Youtube 🕹️
- Youtube shares that latest Ad blocker slowdown was caused by 3rd party blocker.
- Youtube App is not on the apps list for Apple Vision Pro, I mean not yet.
- Youtube is restructuring creator management teams.
Google 🔦
- Google shows an hovering ‘unsubscribe' button for newsletters and emails.
- Google responds to claims of Google news boosting AI generated content.
- Google launches new Headline and Description features, Advertisers are loving it.
- New Image Search & AI features announced for Google Search.
- How Google Search & Overall Android is changing due to EU’s DMA.
- New German Research shows Google search has gotten worse with increasing SEO spam.
- Google rolls out new Performance Max guide and update the old ones.
- Google will prioritise comparison sites over vertical features like Google flights in EU.
Agency News
- Unilever launches global media review.
- VCCP Media steals both CEO and CSO roles from Interpublic’s Initiative.
- LeoBurnett wins Vodafone UK account.
- Gap In. Puts its US media account in review.
- Uncommon takes Nike Jordan on the streets of Europe, with intent to make brand global.
- 72andSunny Australia appointed as New Creative Agency for MLC.
- Metrolinx hires Ogilvy Canada as AOR on GO Transit and UP Express.
- Supergroup hires Digitas as US media agency of record.
- Medialab appointed to run media account for Save the Children UK.
- Smoking Gun (Agency) wins global comms for Apita Group.
- VML announces global creative leadership team.
- Good-Loop, Charity-focused Ad firm reveals new brand identity.
Brands & Ads 🏓
My Fav; Burger King Brazil’s bold rename campaign, McDonald’s Island is now Whopper Island.
- Norton’s new app campaign calling out online scams, featuring Dan Levy.
- Holland & Barrett’s TV comeback campaign for New Year costs £4 million, counting on their gut health research.
- Motherwell FC Ad campaign asks Hollywood A-listers for sponsorships.
- Michelob Ultra named sponsor of Team USA through 2028 Olympics.
- KitKat launches new OOH Creative, asking Brits to take a break from the cold.
- Hotels (com) plays matchmaker for travellers in new Global Campaign.
- Mercedes Benz’s new campaign strikes back to remind you it’s still the classier than ever.
- Hargreaves Lansdown’s new campaign got the money running a marathon.
- Clipper Tea’s new animated Ad is a fun to watch and I bet most won’t skip it.
- KFC’s Colonel Sanders is enjoying the gaming culture in Korea.
- Marks & Spencers will ditch ‘Sparks Prices’ trial in loyalty brand scheme review.
- WeTransfer appoints former Twitter MD as Chief Advertising officer.
AI 🤨
- Image Generation is coming to Google Bard, using their Imagen 2 Advanced text-to-image tech.
- Vodafone and Microsoft AI enter a 10-year partnership worth £1.2bn.
- WPP launches new AI model called ‘AI Marketing Maturity Model’ to help orgs boost transformation.
- OpenAI announces first partnership with Arizona State University.
- AlphaGeometry, New Olympiad-level AI system for geometry launched by Google.
- Mistral plans to challenge AI frontrunners Google and OpenAI.
Reddit & Pinterest
- Reddit IPO Is now planned to launch in March.
- Pinterest launches a new board in partnership with Reneé Rapp.
- New Coachella + Pinterest partnership to launch event boards.
Microsoft & LinkedIn
- Microsoft launches Copilot Pro for $20 per month for every user.
- LinkedIn announces launch of new Job search features; collections & new filters.
Marketing & AdTech
- New Jersey passes consumer privacy law.
- LiveRamp plans to acquire Habu, Cross-cloud data clean room specialist platform for $200M.
- Ad Leaders launch Blackweek, A Conference to address Business problems through diversity and inclusion.
- Netflix tests retail deal with Carrefour to gain subscribers for their Ad plan.
- 75Media acquires iQ OOH for an undisclosed sum.
- Asda appoints SMG as new Retail Media Network partner.
- NBCUniversal launches new Ad Platform called, One Platform Total Audience.
- Instagram co-founder shuts down Artifact, the TikTok-like news feed app.
- VML Germany announces Vanessa Kerkhoff as CEO.
- Cj Worx announces departure from Stagwell’s Affiliate Network.
- Wayfair lays off 1,650 employees in latest restructuring.
- Sports illustrated lays off entire staff, the future is unplanned.
- The Honey Pot to be acquired for $380 Million in February.
- Salesforce announces new tools for retail marketers.
I hope this helps to plan your week ahead.*
submitted by
/u/lazymentors [link] [comments]
* This article was originally published here
To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com