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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...
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What happened in Marketing & Social Media first week of 2024? (We’re under pressure)

Top 6 Updates of the Week:

  • Reddit aims to launch 2024 IPO, at $15 Billion Valuation.
  • TikTok launches their annual marketing calendar for SMMs.
  • LinkedIn Ad prices are going up as advertisers are leaving X.
  • The end of Third-party cookies in Google Chrome begins with removal of cookies for 1% users.
  • GroupM announces transformation of 30-second Ad format with new tech for CTV Advertising.
  • Snapchat announces Samba TV as preferred measurement partner.

TikTok 🎶

  • TikTok plans to takeover Amazon’s US presence by expanding e-commerce business to $17B+ in 2024.
  • TikTok partners with Peloton to drive more fitness on both platforms.
  • TikTok is testing In-app AI Image generation feature.
  • TikTok is improving their search with new highlights, the structure is like Google’s SGE.

Instagram & Threads 🗂️

(Weekly Trend; Brands using Calvin Klein’s Viral collar with Jeremy Allen White)

  • Instagram CEO addresses ongoing threads app contentmoderation issues.
  • Instagram is working a public collection features, it’s like IG Guides.
  • IG is testing an unwanted user interface for Stories feed with content preview.

Meta 😅

  • Meta adds ‘link history’ feature, allowing users to track links they visit.
  • Meta’s AI Ray Ban glasses raises privacy concerns.

X (Twitter) 🕹️

  • New Ad format that only targets premium subscribers.
  • X launches a leaderboard highlighting users with most community notes.
  • X launches verified Organisation Basic tier for $200/month.
  • Article publishing will be available soon on the web.
  • Fidelity shares that X is now worth 71.5% less than what Elon bought for in 2022.
  • The new UI design of links preview on X is no better, then having no headlines.
  • Elon musk shares new data about incredible usage growth.

Youtube 🕹️

  • Peloton adds Youtube TV to its Entertainment Hub.
  • Youtube TV subscriptions Soar 35%, Legacy Pay TV’s Subs fall 12% .

Google 🔦

  • Google Ads is updating their gambling and games policy.
  • Google shares new insights on SEO & UI; A site revamp can mess up a website.
  • Youtube sees significant drop in Google News Visibility.
  • Google Discover adds new ‘In case you missed it’ label for quality content.

Agency News

  • New Research shows, Mother, W+K and VCCP are among top earning UK Agencies.
  • T-mobile names Dentsu Creative as lead creative agency in the US.
  • VideoAMP CEO steps down and layoff 20% of Staff.
  • Havas Exec Xavier Rees to join BBDO Network as CEO.
  • IPG sells Hill Holiday and Deutsch NY to Attivo group.
  • Taco Bell Canada selects Courage as AOR.
  • Kia announces a social media agency review.
  • Crystal Farms selects Colle McVoy as AOR.

Brands & Ads 🏓 (Fitness Week)

My Fav; Stanley and Target’s exclusive partnership is the talk of town, everyone is running.

  • Pringles launched a caviar gift package using growing Gen-Z Caviar Cravings.
  • ASICS new Ad Campaign counts on your imagination to define product power.
  • Plant Fitness chooses Megan Thee Stallion as ‘Fitness Mother’ in new Ad Campaign.
  • Pop-Tarts sacrifices their mascot for fun and nostalgia, this is how you do it.
  • Equinox relaunches their brave campaign saying, We don’t speak January.
  • Strava and Chipotle have partnered up to encourage fitness.
  • Gymbox’s local new year resolutions Ad is trolling everyone and making them aware.
  • Coca Cola uses ‘The Bear’ show hype and Chef Culture in the new Ad Campaign.
  • Tinder gives green flag to new Brand film campaign focused on relation building.
  • Eurostar bashed by ASA for their recent greenwashed travel marketing Ads.

AI 🤨

  • LinkedIn newsletters can now generate header images with Microsoft designer AI.
  • OpenAI GPT Store opens next week.
  • Google to allow you to get 3 months of Bard AI Advanced through Google One.
  • OpenAI offers publishers little money to get access for AI content training.
  • Microsoft AI gets a new place on windows keyboard.
  • Intel starts a new AI software firm called Articulat8.

Marketing & AdTech

  • Brands and Influencers are celebrating Dry January with new content.
  • Channel 5 renews Simba for 7-figure sponsorship deal, another one?
  • FTC stops IQVIA’s purchase of Propel Media.
  • Amazon steals Disney Streaming Ad Exec to lead their new steaming Ad team.
  • The Royal Navy recruitment efforts are reaching LinkedIn, using LinkedIn Ads.
  • Agencies plan to dive deeper into attention for programmatic Ad Buys.
  • Omnicom completes $900M acquisition of Flywheel digital.
  • Vibrant Media wins Jio-bp’s media account.
  • The New York Times sues OpenAI and Microsoft for copyright infringement.
  • Around and Immersal partner to bring AR without an App to Sports Fans.
  • The Messenger plans Layoffs to save more cash and keep the business alive.

You can find sources to all of these updates linked in the archive post of the newsletter. I hope this helps to plan your week ahead.

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* This article was originally published here To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com
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