Top 6 Updates of the Week:
- Reddit aims to launch 2024 IPO, at $15 Billion Valuation.
- TikTok launches their annual marketing calendar for SMMs.
- LinkedIn Ad prices are going up as advertisers are leaving X.
- The end of Third-party cookies in Google Chrome begins with removal of cookies for 1% users.
- GroupM announces transformation of 30-second Ad format with new tech for CTV Advertising.
- Snapchat announces Samba TV as preferred measurement partner.
TikTok 🎶
- TikTok plans to takeover Amazon’s US presence by expanding e-commerce business to $17B+ in 2024.
- TikTok partners with Peloton to drive more fitness on both platforms.
- TikTok is testing In-app AI Image generation feature.
- TikTok is improving their search with new highlights, the structure is like Google’s SGE.
Instagram & Threads 🗂️
(Weekly Trend; Brands using Calvin Klein’s Viral collar with Jeremy Allen White)
- Instagram CEO addresses ongoing threads app contentmoderation issues.
- Instagram is working a public collection features, it’s like IG Guides.
- IG is testing an unwanted user interface for Stories feed with content preview.
Meta 😅
- Meta adds ‘link history’ feature, allowing users to track links they visit.
- Meta’s AI Ray Ban glasses raises privacy concerns.
X (Twitter) 🕹️
- New Ad format that only targets premium subscribers.
- X launches a leaderboard highlighting users with most community notes.
- X launches verified Organisation Basic tier for $200/month.
- Article publishing will be available soon on the web.
- Fidelity shares that X is now worth 71.5% less than what Elon bought for in 2022.
- The new UI design of links preview on X is no better, then having no headlines.
- Elon musk shares new data about incredible usage growth.
Youtube 🕹️
- Peloton adds Youtube TV to its Entertainment Hub.
- Youtube TV subscriptions Soar 35%, Legacy Pay TV’s Subs fall 12% .
Google 🔦
- Google Ads is updating their gambling and games policy.
- Google shares new insights on SEO & UI; A site revamp can mess up a website.
- Youtube sees significant drop in Google News Visibility.
- Google Discover adds new ‘In case you missed it’ label for quality content.
Agency News
- New Research shows, Mother, W+K and VCCP are among top earning UK Agencies.
- T-mobile names Dentsu Creative as lead creative agency in the US.
- VideoAMP CEO steps down and layoff 20% of Staff.
- Havas Exec Xavier Rees to join BBDO Network as CEO.
- IPG sells Hill Holiday and Deutsch NY to Attivo group.
- Taco Bell Canada selects Courage as AOR.
- Kia announces a social media agency review.
- Crystal Farms selects Colle McVoy as AOR.
Brands & Ads 🏓 (Fitness Week)
My Fav; Stanley and Target’s exclusive partnership is the talk of town, everyone is running.
- Pringles launched a caviar gift package using growing Gen-Z Caviar Cravings.
- ASICS new Ad Campaign counts on your imagination to define product power.
- Plant Fitness chooses Megan Thee Stallion as ‘Fitness Mother’ in new Ad Campaign.
- Pop-Tarts sacrifices their mascot for fun and nostalgia, this is how you do it.
- Equinox relaunches their brave campaign saying, We don’t speak January.
- Strava and Chipotle have partnered up to encourage fitness.
- Gymbox’s local new year resolutions Ad is trolling everyone and making them aware.
- Coca Cola uses ‘The Bear’ show hype and Chef Culture in the new Ad Campaign.
- Tinder gives green flag to new Brand film campaign focused on relation building.
- Eurostar bashed by ASA for their recent greenwashed travel marketing Ads.
AI 🤨
- LinkedIn newsletters can now generate header images with Microsoft designer AI.
- OpenAI GPT Store opens next week.
- Google to allow you to get 3 months of Bard AI Advanced through Google One.
- OpenAI offers publishers little money to get access for AI content training.
- Microsoft AI gets a new place on windows keyboard.
- Intel starts a new AI software firm called Articulat8.
Marketing & AdTech
- Brands and Influencers are celebrating Dry January with new content.
- Channel 5 renews Simba for 7-figure sponsorship deal, another one?
- FTC stops IQVIA’s purchase of Propel Media.
- Amazon steals Disney Streaming Ad Exec to lead their new steaming Ad team.
- The Royal Navy recruitment efforts are reaching LinkedIn, using LinkedIn Ads.
- Agencies plan to dive deeper into attention for programmatic Ad Buys.
- Omnicom completes $900M acquisition of Flywheel digital.
- Vibrant Media wins Jio-bp’s media account.
- The New York Times sues OpenAI and Microsoft for copyright infringement.
- Around and Immersal partner to bring AR without an App to Sports Fans.
- The Messenger plans Layoffs to save more cash and keep the business alive.
You can find sources to all of these updates linked in the archive post of the newsletter. I hope this helps to plan your week ahead.
submitted by
/u/lazymentors [link] [comments]
* This article was originally published here
To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com