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New Data Shows Where Breaking Traffic Laws Is Most Likely to Turn Deadly — New Mexico Tops the List

A new analysis has revealed the U.S. states where ignoring traffic laws carries the greatest risk of fatal consequences — and New Mexico ranks as the most dangerous by a striking margin. The study, conducted by the  Simmrin Law Group , examined five years of crash data from the National Highway Traffic Safety Administration (NHTSA) and scored each state on three high-risk behaviours: distracted driving, speeding, and dangerous intersection crashes. Each category was assigned a weighted score for a total possible 100-point “traffic violation fatality score.” The results show major geographic disparities — and highlight how certain types of risky behaviour are driving fatal crashes in different parts of the country. New Mexico: The Most Dangerous State for Traffic Law Violators New Mexico earned a troubling  87 out of 100 , the highest fatality-risk score in the nation. Here’s how the state performed across the three metrics: Distracted driving cra...
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What happened in Marketing & Social Media first week of 2024? (We’re under pressure)

Top 6 Updates of the Week:

  • Reddit aims to launch 2024 IPO, at $15 Billion Valuation.
  • TikTok launches their annual marketing calendar for SMMs.
  • LinkedIn Ad prices are going up as advertisers are leaving X.
  • The end of Third-party cookies in Google Chrome begins with removal of cookies for 1% users.
  • GroupM announces transformation of 30-second Ad format with new tech for CTV Advertising.
  • Snapchat announces Samba TV as preferred measurement partner.

TikTok 🎶

  • TikTok plans to takeover Amazon’s US presence by expanding e-commerce business to $17B+ in 2024.
  • TikTok partners with Peloton to drive more fitness on both platforms.
  • TikTok is testing In-app AI Image generation feature.
  • TikTok is improving their search with new highlights, the structure is like Google’s SGE.

Instagram & Threads 🗂️

(Weekly Trend; Brands using Calvin Klein’s Viral collar with Jeremy Allen White)

  • Instagram CEO addresses ongoing threads app contentmoderation issues.
  • Instagram is working a public collection features, it’s like IG Guides.
  • IG is testing an unwanted user interface for Stories feed with content preview.

Meta 😅

  • Meta adds ‘link history’ feature, allowing users to track links they visit.
  • Meta’s AI Ray Ban glasses raises privacy concerns.

X (Twitter) 🕹️

  • New Ad format that only targets premium subscribers.
  • X launches a leaderboard highlighting users with most community notes.
  • X launches verified Organisation Basic tier for $200/month.
  • Article publishing will be available soon on the web.
  • Fidelity shares that X is now worth 71.5% less than what Elon bought for in 2022.
  • The new UI design of links preview on X is no better, then having no headlines.
  • Elon musk shares new data about incredible usage growth.

Youtube 🕹️

  • Peloton adds Youtube TV to its Entertainment Hub.
  • Youtube TV subscriptions Soar 35%, Legacy Pay TV’s Subs fall 12% .

Google 🔦

  • Google Ads is updating their gambling and games policy.
  • Google shares new insights on SEO & UI; A site revamp can mess up a website.
  • Youtube sees significant drop in Google News Visibility.
  • Google Discover adds new ‘In case you missed it’ label for quality content.

Agency News

  • New Research shows, Mother, W+K and VCCP are among top earning UK Agencies.
  • T-mobile names Dentsu Creative as lead creative agency in the US.
  • VideoAMP CEO steps down and layoff 20% of Staff.
  • Havas Exec Xavier Rees to join BBDO Network as CEO.
  • IPG sells Hill Holiday and Deutsch NY to Attivo group.
  • Taco Bell Canada selects Courage as AOR.
  • Kia announces a social media agency review.
  • Crystal Farms selects Colle McVoy as AOR.

Brands & Ads 🏓 (Fitness Week)

My Fav; Stanley and Target’s exclusive partnership is the talk of town, everyone is running.

  • Pringles launched a caviar gift package using growing Gen-Z Caviar Cravings.
  • ASICS new Ad Campaign counts on your imagination to define product power.
  • Plant Fitness chooses Megan Thee Stallion as ‘Fitness Mother’ in new Ad Campaign.
  • Pop-Tarts sacrifices their mascot for fun and nostalgia, this is how you do it.
  • Equinox relaunches their brave campaign saying, We don’t speak January.
  • Strava and Chipotle have partnered up to encourage fitness.
  • Gymbox’s local new year resolutions Ad is trolling everyone and making them aware.
  • Coca Cola uses ‘The Bear’ show hype and Chef Culture in the new Ad Campaign.
  • Tinder gives green flag to new Brand film campaign focused on relation building.
  • Eurostar bashed by ASA for their recent greenwashed travel marketing Ads.

AI 🤨

  • LinkedIn newsletters can now generate header images with Microsoft designer AI.
  • OpenAI GPT Store opens next week.
  • Google to allow you to get 3 months of Bard AI Advanced through Google One.
  • OpenAI offers publishers little money to get access for AI content training.
  • Microsoft AI gets a new place on windows keyboard.
  • Intel starts a new AI software firm called Articulat8.

Marketing & AdTech

  • Brands and Influencers are celebrating Dry January with new content.
  • Channel 5 renews Simba for 7-figure sponsorship deal, another one?
  • FTC stops IQVIA’s purchase of Propel Media.
  • Amazon steals Disney Streaming Ad Exec to lead their new steaming Ad team.
  • The Royal Navy recruitment efforts are reaching LinkedIn, using LinkedIn Ads.
  • Agencies plan to dive deeper into attention for programmatic Ad Buys.
  • Omnicom completes $900M acquisition of Flywheel digital.
  • Vibrant Media wins Jio-bp’s media account.
  • The New York Times sues OpenAI and Microsoft for copyright infringement.
  • Around and Immersal partner to bring AR without an App to Sports Fans.
  • The Messenger plans Layoffs to save more cash and keep the business alive.

You can find sources to all of these updates linked in the archive post of the newsletter. I hope this helps to plan your week ahead.

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* This article was originally published here To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com
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