I have both a twitter and a Linkedin problem. I seem to have loads of followers/ connections on both these platforms, I am posting regularly original content that I think is interesting/ relevant. Yet, I have almost no engagement. And some pof my cconnections, whom I asked about my content, report they do not really see my content at all.
My running theory - the low engagement is caused by the fact that I have gone through several non-linear careers phases over the years. And each phase corresponded to a specific niche, which obviously had no interest in my content once I moved to the next phase. Could it be that this may have lead to a high follower X low engagement ratio that has been making the algois punish me over time?
I won't share any links here - but happy to in comments if anyone wants to take a look and provide specific feedback.
Here are more details in case they are relevant:
- I've joined Twitter & LI around 2009? Simple times: timelines were chronological, on T you had 120 characters, including mentions or links, there was no media supported and you needed to navigate a whole world of acronyms (RT, HT etc). It was a noisy, messy place. In those days I was doing humanitarian work out in the field and my first wave of followers were people from that niche as well as journalists etc interested in my work. I was getting a lot of engagement then and I actually met some awesome people on twitter in those days and it was very useful for exchanging real-time info and coordinating with others in the field.
- At some my whole life pivoted into another niche and my 2nd wave community was into social entrepreneurship. I can only assume my original community - the humanitarians - were nonplussed by my sudden diving deep into social entrepreneurship, so engagement from them dried out, but I was getting good engagement from the new community.
This went on a few more times over the years: I went through other successive phases: impact financing, social innovation, fintech, AI and now medtech, with every new topic presumably further mystifying my original audience.
My engagement has been dropping cosistently. The crux of the problem is, I assume, that the degree of "meh" from my original audiences as my content evolved has been higher than the rate by which I accumulated new followers, which provided the algos with consistent signal that my content sucks?
What is certain is that my engagement kept dropping until it reached rock bottom where it finds itself now.
I would be keen on ideas on how to best recover from this. Should I nuke all my connections (followers + followed on Twitter) and start from scratch? OR Should I nuke the accounts entirely and start with fresh accounts (this one is easier on Twitter than on LI to be honest)- any other ideas?
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