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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...

How AI-Generated Visuals Could Transform Your Social Media Content Strategy - Let's Discuss!

Hello r/socialmedia professionals!

In the fast-paced world of social media marketing, we're all aware of the constant need for fresh, captivating, and high-quality visual content. It’s a challenge to keep up, especially for smaller teams or when budgets are tight. I'd like to open a discussion about the emerging role of AI in the creation of these visual assets and hear your thoughts on its application in our industry.

Here’s the scenario: Your client needs a suite of themed illustrations for their posts this week, you’re short on time, and commissioning a graphic designer with the right style might not be within reach. What if you could generate a set of custom, style-consistent vector illustrations tailored to your campaign’s prompt in mere seconds?

This is the premise behind a SaaS tool I'm currently developing, PaintPotion. It’s designed to allow marketers to quickly craft illustrations that could amplify their social media content. The generated images can maintain brand consistency, match the campaign's mood, and ultimately save a lot of time.

While I won’t link directly to PaintPotion (to honor the spirit of this sub), I am interested in your perspectives:

How do you currently source illustrations for your social media content?

Would an AI-powered solution to generate visuals align with the needs of your workflow?

Are there particular features or concerns that you feel are crucial when leveraging AI in content creation?

I believe we're on the cusp of a new wave of content creation, and tools like the one I'm working on could be a key part of that future. But what really matters is whether these tools truly meet our professional needs.

Thanks for engaging in this discussion—I am looking forward to reading about your experiences and insights!

submitted by /u/Bryanoxx
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