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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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2024 - Let's Look at SMM Tools?

Howdy All!

Let's journey together to find the most user-friendly Small Business SMM Tool for 2024. We have currently used or trialled a large range of the tools so we decided to put our share of input and then ask for feedback also!

Hootsuite
- Kind of outdated and priced so high that it isn't useable for Small Business

Loomly
- Great tool, with plenty of integrations.
- The Post Creation is a bit chunky
- Reports are great and data matches on platform data

Sked Social
- Started to Price themselves towards Hootsuite.
- Always updating and great customer service
- Constant disconnects of the API
- Tagging content is only possible on the top-tier plan
- Report data is very off from on-platform data

Vista Social
- Up until 2 weeks ago was priced amazingly, a 300% price increase without warning is a hard-hit
- Great Support, Always adding new features
- Bugs every week
- The report data is very hit-and-miss
- Something seems off with their APIs, when manually posting (or through other platforms we got results but when the same content is posted through Vista it drops in reach, e.g. 6 views vs 600 views).
- They have a public roadmap and keep it updated.

Later
- Fallen behind in Integrations
- Great AI Content
- Missing A large amount of features that are found at other places for the same price
- Support is slow and often passes it further down the chain

OneUp
- Great Support, Friendly team
- Media Library is hard to use
- Like Loomly it feels chunky compared to other platforms
- I had high hopes for this one as the team is really friendly

Publer
- Still testing out this one.
- Their Roadmap looks promising

Things we discovered that make working with the tool easier
- Media Library that allows labels (tags) to aid in content management
- Facebook Story Autoposting seems to always be missing
- Competitor Analysis is a rare thing
- A Proper Calendar with a small image preview of the post is a time saver

submitted by /u/rattenzadel
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* This article was originally published here To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com
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