Howdy All!
Let's journey together to find the most user-friendly Small Business SMM Tool for 2024. We have currently used or trialled a large range of the tools so we decided to put our share of input and then ask for feedback also!
Hootsuite
- Kind of outdated and priced so high that it isn't useable for Small Business
Loomly
- Great tool, with plenty of integrations.
- The Post Creation is a bit chunky
- Reports are great and data matches on platform data
Sked Social
- Started to Price themselves towards Hootsuite.
- Always updating and great customer service
- Constant disconnects of the API
- Tagging content is only possible on the top-tier plan
- Report data is very off from on-platform data
Vista Social
- Up until 2 weeks ago was priced amazingly, a 300% price increase without warning is a hard-hit
- Great Support, Always adding new features
- Bugs every week
- The report data is very hit-and-miss
- Something seems off with their APIs, when manually posting (or through other platforms we got results but when the same content is posted through Vista it drops in reach, e.g. 6 views vs 600 views).
- They have a public roadmap and keep it updated.
Later
- Fallen behind in Integrations
- Great AI Content
- Missing A large amount of features that are found at other places for the same price
- Support is slow and often passes it further down the chain
OneUp
- Great Support, Friendly team
- Media Library is hard to use
- Like Loomly it feels chunky compared to other platforms
- I had high hopes for this one as the team is really friendly
Publer
- Still testing out this one.
- Their Roadmap looks promising
Things we discovered that make working with the tool easier
- Media Library that allows labels (tags) to aid in content management
- Facebook Story Autoposting seems to always be missing
- Competitor Analysis is a rare thing
- A Proper Calendar with a small image preview of the post is a time saver
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