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Metal VS Shingle Roofing

When it comes to protecting your home, the roof is your first line of defense against the elements. For decades, asphalt shingles have been the go-to choice for homeowners due to their low upfront cost and ease of installation. However, as building technology has advanced and extreme weather events become more frequent, many are starting to look at their roof as a long-term investment rather than a recurring expense. The debate between these two materials often boils down to a “now vs. later” mentality. While shingles are budget-friendly in the short term, metal roofing has emerged as the superior choice for those who want a “once-and-done” solution. In 2026, the transition toward metal is accelerating, driven by its unmatched longevity, energy efficiency, and modern aesthetic. Understanding the nuances of each material is the key to making a choice that fits both your current budget and your home’s future value. Longevity: The 50-Year Gap The most ...
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What Happened In Marketing & Social Media last week? (Gork Time)

Top 6 Updates of the Week:

  • Pinterest’s new study on Luxury Products & Consumers.
  • LinkedIn shares insights into Collaborative Articles and how it’s changing the app.
  • Snapchat is also testing an Ad-free subscription for $10.50/month.
  • TikTok is testing real-time feedback allowing you to customise Feeds.
  • Discovery of AGI & Firing of Sam Altman, and his comeback, The Reason.
  • X will add ‘Gork: AI Analysis’ feature under every tweet.

TikTok 🎶

  • TikTok publishes new Music Impact Report, highlighting their role in Music Discovery.
  • Nepal bans TikTok in the country for distributing social harmony.
  • TikTok adds feature allowing Bulk Downloading of Videos.
  • New Feature in testing for Creators to add UGC & Fan-related content to profile.

Instagram & Threads 🗂️

  • Instagram now allows everyone to download public IG Reels.
  • Meta executive shares new insights about what works well on Threads App.

Meta 😅

  • Meta’s Responsible AI Team isn’t working on Responsibility, instead on other teams.
  • Meta gives researchers more access to IG & FB Data.
  • Facebook’s Profile “Hobbies” section is going away next month .
  • WhatsApp adds AI Button in Chats for some users as a new test.
  • WhatsApp adds new feature to associate email address with your account.

X (Twitter) 🕹️

  • Posts that are added to highlights tab on X get higher reach.
  • Titles/Headers removed from URL Cards are coming back to X.
  • Gork AI will be available to all X Premium users next week.
  • Community Notes access expanded to 60 new Countries.
  • X disagrees with Misinformation claims from NewsGuard.
  • The platform withdraws from MRC Brand Safety Accreditation.

Youtube 🕹️

  • Youtube tests an Ad Buying Program for YT Shorts.
  • YT’s fight against Ad blockers continues, Users may experience Video Preview Delays.
  • Youtube launches new tags for AI-generated content.
  • YT Studio Desktop gets a dedicated Shorts tab.

Google 🔦

  • Google Ads is updating Location Asset requirements.
  • New Updates to Teen & Child Ad policy language.
  • Most Asked Questions about Automatically-created Assets answered.
  • New Business name & Logo Account-level Automated Assets live for Ads.
  • No Estimates about Completion or November Core & Reviews update.
  • Google previewing Follower/Likes Count in Search Results.

Agency News

  • ANA launches Influencer Pay Equity Guide.
  • Accor expands their partnership with Accenture Song.
  • Mint and Momentum selected as AOR for OLG.
  • Harry BLU’s selects Togetherwith as Agency of Record.
  • Lay’s EU appoints AMV BBDO as Creative Agency.
  • Kellanova is considering an Agency Review after splitting with Kellogg.

Brands & Ads 🏓

  • Schweppes launch new Brand Platform with sensory-filled campaign.
  • General Motors give up their Super Bowl Ad spot, after 4-year streak
  • The Royal Navy’s Gen-Z focused Campaign isn’t Gen-Z at all, imo.
  • John Lewis launches Randox Health Clinics in Store.
  • Shaq wishes to be a little smaller, promoting Pepsi Mini Cans.
  • Apple’s new Christmas Ad with a new span is the new talk.
  • Dove partnered with Virtual Influencer to promote body positivity.
  • Snoop Dogg’s unapologetic Smoking Ad takes internet by storm.
  • Boys 2 Men’s new Ad for Progressive Insurance is Nostalgic + Funny.

AI 🤨

  • Google Bard’s latest update enhances understanding of Youtube Video.
  • Anthropic releases Claude AI 2.1.
  • Amazon’s plan to provide free AI Education with new program.
  • ChatGPT Alpha launch is nearby, based on the Info Leaks.
  • Bing Chat to offer Always Read Aloud Option.

Pinterest

  • Aldi & Kevin The Carrot announce Pinterest partnership to promote festive offerings.

Marketing & AdTech 🔉

  • ITV launches new Studio dedicated to Ad-funded Entertainment.
  • Roku Ads partners with Unity Games allowing cross-platform marketing.
  • EU is getting concerned about Adobe’s Figma Purchase.
  • Hivestack launches Hivestack curate, A library with curated DOOH Deals.
  • Omnicom media group ranked #1 for Q1-3 Billings Growth.
  • WPP’s Landor & Fitch goes through a rebrand, now it’s called just ‘Landor’.
  • Ally Financial AI to save marketers hours of busywork regarding budgets.
  • Purpose Disruptors launches new Ad Campaign with Conscience.
  • United Airlines is using too much data for Behavioural Targeting, impacting user privacy heavily.

I hope this helps to plan your week ahead.

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