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New Data Shows Where Breaking Traffic Laws Is Most Likely to Turn Deadly — New Mexico Tops the List

A new analysis has revealed the U.S. states where ignoring traffic laws carries the greatest risk of fatal consequences — and New Mexico ranks as the most dangerous by a striking margin. The study, conducted by the  Simmrin Law Group , examined five years of crash data from the National Highway Traffic Safety Administration (NHTSA) and scored each state on three high-risk behaviours: distracted driving, speeding, and dangerous intersection crashes. Each category was assigned a weighted score for a total possible 100-point “traffic violation fatality score.” The results show major geographic disparities — and highlight how certain types of risky behaviour are driving fatal crashes in different parts of the country. New Mexico: The Most Dangerous State for Traffic Law Violators New Mexico earned a troubling  87 out of 100 , the highest fatality-risk score in the nation. Here’s how the state performed across the three metrics: Distracted driving cra...
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What Happened In Marketing & Social Media last week? (Gork Time)

Top 6 Updates of the Week:

  • Pinterest’s new study on Luxury Products & Consumers.
  • LinkedIn shares insights into Collaborative Articles and how it’s changing the app.
  • Snapchat is also testing an Ad-free subscription for $10.50/month.
  • TikTok is testing real-time feedback allowing you to customise Feeds.
  • Discovery of AGI & Firing of Sam Altman, and his comeback, The Reason.
  • X will add ‘Gork: AI Analysis’ feature under every tweet.

TikTok 🎶

  • TikTok publishes new Music Impact Report, highlighting their role in Music Discovery.
  • Nepal bans TikTok in the country for distributing social harmony.
  • TikTok adds feature allowing Bulk Downloading of Videos.
  • New Feature in testing for Creators to add UGC & Fan-related content to profile.

Instagram & Threads 🗂️

  • Instagram now allows everyone to download public IG Reels.
  • Meta executive shares new insights about what works well on Threads App.

Meta 😅

  • Meta’s Responsible AI Team isn’t working on Responsibility, instead on other teams.
  • Meta gives researchers more access to IG & FB Data.
  • Facebook’s Profile “Hobbies” section is going away next month .
  • WhatsApp adds AI Button in Chats for some users as a new test.
  • WhatsApp adds new feature to associate email address with your account.

X (Twitter) 🕹️

  • Posts that are added to highlights tab on X get higher reach.
  • Titles/Headers removed from URL Cards are coming back to X.
  • Gork AI will be available to all X Premium users next week.
  • Community Notes access expanded to 60 new Countries.
  • X disagrees with Misinformation claims from NewsGuard.
  • The platform withdraws from MRC Brand Safety Accreditation.

Youtube 🕹️

  • Youtube tests an Ad Buying Program for YT Shorts.
  • YT’s fight against Ad blockers continues, Users may experience Video Preview Delays.
  • Youtube launches new tags for AI-generated content.
  • YT Studio Desktop gets a dedicated Shorts tab.

Google 🔦

  • Google Ads is updating Location Asset requirements.
  • New Updates to Teen & Child Ad policy language.
  • Most Asked Questions about Automatically-created Assets answered.
  • New Business name & Logo Account-level Automated Assets live for Ads.
  • No Estimates about Completion or November Core & Reviews update.
  • Google previewing Follower/Likes Count in Search Results.

Agency News

  • ANA launches Influencer Pay Equity Guide.
  • Accor expands their partnership with Accenture Song.
  • Mint and Momentum selected as AOR for OLG.
  • Harry BLU’s selects Togetherwith as Agency of Record.
  • Lay’s EU appoints AMV BBDO as Creative Agency.
  • Kellanova is considering an Agency Review after splitting with Kellogg.

Brands & Ads 🏓

  • Schweppes launch new Brand Platform with sensory-filled campaign.
  • General Motors give up their Super Bowl Ad spot, after 4-year streak
  • The Royal Navy’s Gen-Z focused Campaign isn’t Gen-Z at all, imo.
  • John Lewis launches Randox Health Clinics in Store.
  • Shaq wishes to be a little smaller, promoting Pepsi Mini Cans.
  • Apple’s new Christmas Ad with a new span is the new talk.
  • Dove partnered with Virtual Influencer to promote body positivity.
  • Snoop Dogg’s unapologetic Smoking Ad takes internet by storm.
  • Boys 2 Men’s new Ad for Progressive Insurance is Nostalgic + Funny.

AI 🤨

  • Google Bard’s latest update enhances understanding of Youtube Video.
  • Anthropic releases Claude AI 2.1.
  • Amazon’s plan to provide free AI Education with new program.
  • ChatGPT Alpha launch is nearby, based on the Info Leaks.
  • Bing Chat to offer Always Read Aloud Option.

Pinterest

  • Aldi & Kevin The Carrot announce Pinterest partnership to promote festive offerings.

Marketing & AdTech 🔉

  • ITV launches new Studio dedicated to Ad-funded Entertainment.
  • Roku Ads partners with Unity Games allowing cross-platform marketing.
  • EU is getting concerned about Adobe’s Figma Purchase.
  • Hivestack launches Hivestack curate, A library with curated DOOH Deals.
  • Omnicom media group ranked #1 for Q1-3 Billings Growth.
  • WPP’s Landor & Fitch goes through a rebrand, now it’s called just ‘Landor’.
  • Ally Financial AI to save marketers hours of busywork regarding budgets.
  • Purpose Disruptors launches new Ad Campaign with Conscience.
  • United Airlines is using too much data for Behavioural Targeting, impacting user privacy heavily.

I hope this helps to plan your week ahead.

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