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How to get more Instagram followers in 2026

Key takeaways Profile optimization comes first. Your username, bio, profile photo, and highlights are what convert a visitor into a follower. Reels, carousels, and trend-led content drive the most organic reach, because Reels reach non-followers more reliably than static posts. Consistency plus discoverability wins: post 3-5 times per week, use a focused hashtag strategy, and treat Instagram SEO as part of every caption. Tracking your follower growth rate and adjusting from there is what separates accounts that grow from accounts that stall. How to optimize your Instagram profile for new followers Your profile is the deciding factor for most new follows. Someone finds a Reel, taps your handle, and gives you a few seconds to explain why they should stick around. Start by getting clear on who you’re trying to reach : Where do they live? What do they do for work? When and how do they use Instagram? What are their pain points and challenges? Learn fro...
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What Happened In Marketing & Social Media last week? (Gork Time)

Top 6 Updates of the Week:

  • Pinterest’s new study on Luxury Products & Consumers.
  • LinkedIn shares insights into Collaborative Articles and how it’s changing the app.
  • Snapchat is also testing an Ad-free subscription for $10.50/month.
  • TikTok is testing real-time feedback allowing you to customise Feeds.
  • Discovery of AGI & Firing of Sam Altman, and his comeback, The Reason.
  • X will add ‘Gork: AI Analysis’ feature under every tweet.

TikTok 🎶

  • TikTok publishes new Music Impact Report, highlighting their role in Music Discovery.
  • Nepal bans TikTok in the country for distributing social harmony.
  • TikTok adds feature allowing Bulk Downloading of Videos.
  • New Feature in testing for Creators to add UGC & Fan-related content to profile.

Instagram & Threads 🗂️

  • Instagram now allows everyone to download public IG Reels.
  • Meta executive shares new insights about what works well on Threads App.

Meta 😅

  • Meta’s Responsible AI Team isn’t working on Responsibility, instead on other teams.
  • Meta gives researchers more access to IG & FB Data.
  • Facebook’s Profile “Hobbies” section is going away next month .
  • WhatsApp adds AI Button in Chats for some users as a new test.
  • WhatsApp adds new feature to associate email address with your account.

X (Twitter) 🕹️

  • Posts that are added to highlights tab on X get higher reach.
  • Titles/Headers removed from URL Cards are coming back to X.
  • Gork AI will be available to all X Premium users next week.
  • Community Notes access expanded to 60 new Countries.
  • X disagrees with Misinformation claims from NewsGuard.
  • The platform withdraws from MRC Brand Safety Accreditation.

Youtube 🕹️

  • Youtube tests an Ad Buying Program for YT Shorts.
  • YT’s fight against Ad blockers continues, Users may experience Video Preview Delays.
  • Youtube launches new tags for AI-generated content.
  • YT Studio Desktop gets a dedicated Shorts tab.

Google 🔦

  • Google Ads is updating Location Asset requirements.
  • New Updates to Teen & Child Ad policy language.
  • Most Asked Questions about Automatically-created Assets answered.
  • New Business name & Logo Account-level Automated Assets live for Ads.
  • No Estimates about Completion or November Core & Reviews update.
  • Google previewing Follower/Likes Count in Search Results.

Agency News

  • ANA launches Influencer Pay Equity Guide.
  • Accor expands their partnership with Accenture Song.
  • Mint and Momentum selected as AOR for OLG.
  • Harry BLU’s selects Togetherwith as Agency of Record.
  • Lay’s EU appoints AMV BBDO as Creative Agency.
  • Kellanova is considering an Agency Review after splitting with Kellogg.

Brands & Ads 🏓

  • Schweppes launch new Brand Platform with sensory-filled campaign.
  • General Motors give up their Super Bowl Ad spot, after 4-year streak
  • The Royal Navy’s Gen-Z focused Campaign isn’t Gen-Z at all, imo.
  • John Lewis launches Randox Health Clinics in Store.
  • Shaq wishes to be a little smaller, promoting Pepsi Mini Cans.
  • Apple’s new Christmas Ad with a new span is the new talk.
  • Dove partnered with Virtual Influencer to promote body positivity.
  • Snoop Dogg’s unapologetic Smoking Ad takes internet by storm.
  • Boys 2 Men’s new Ad for Progressive Insurance is Nostalgic + Funny.

AI 🤨

  • Google Bard’s latest update enhances understanding of Youtube Video.
  • Anthropic releases Claude AI 2.1.
  • Amazon’s plan to provide free AI Education with new program.
  • ChatGPT Alpha launch is nearby, based on the Info Leaks.
  • Bing Chat to offer Always Read Aloud Option.

Pinterest

  • Aldi & Kevin The Carrot announce Pinterest partnership to promote festive offerings.

Marketing & AdTech 🔉

  • ITV launches new Studio dedicated to Ad-funded Entertainment.
  • Roku Ads partners with Unity Games allowing cross-platform marketing.
  • EU is getting concerned about Adobe’s Figma Purchase.
  • Hivestack launches Hivestack curate, A library with curated DOOH Deals.
  • Omnicom media group ranked #1 for Q1-3 Billings Growth.
  • WPP’s Landor & Fitch goes through a rebrand, now it’s called just ‘Landor’.
  • Ally Financial AI to save marketers hours of busywork regarding budgets.
  • Purpose Disruptors launches new Ad Campaign with Conscience.
  • United Airlines is using too much data for Behavioural Targeting, impacting user privacy heavily.

I hope this helps to plan your week ahead.

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