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IT Support vs. Managed IT Support, and Why the Difference Costs You Money

Most businesses treat “IT support” as a catch-all term. Someone fixes your computer when it breaks, resets a password, or untangles a printer issue, and that’s that. But there’s a meaningful difference between traditional IT support and managed IT support, and that difference has real financial consequences. If you’re still relying on break-fix IT services , you may be paying more than you realize, just not in ways that show up on an invoice. What Traditional IT Support Actually Looks Like Traditional IT support, often called “break-fix” support, operates on a simple premise: something breaks, you call someone, they fix it, you pay for the service. There’s no ongoing relationship beyond that transaction. Your IT provider isn’t monitoring your systems in the background. They’re not patching software before vulnerabilities become problems. They’re waiting for the phone to ring. This model worked reasonably well ...

Social Media organic va paid ads

Hi, Recently I am a little disheartened with organic social media in a real estate agency.

I measure several monthly leads that come from organic channel <5% of leads And paid channel >95% leads.

It came to the point the creative team is very reliant on paid ads to generate leads. On one of the month we tried not paying for ads and we generated 0 leads. The agency is forced to use paid channel for the digital marketing.

The principal of the real estate agency feels that the organic channel creative team is solely there to support to produce creative for the ads only. Cause if without the paid ads no leads is generated thus the wages spent on the digital marketing team ends up as waste of budget.

Any advice of a digital marketing team that fully relies on paid channel is “normal”?

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