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Metal VS Shingle Roofing

When it comes to protecting your home, the roof is your first line of defense against the elements. For decades, asphalt shingles have been the go-to choice for homeowners due to their low upfront cost and ease of installation. However, as building technology has advanced and extreme weather events become more frequent, many are starting to look at their roof as a long-term investment rather than a recurring expense. The debate between these two materials often boils down to a “now vs. later” mentality. While shingles are budget-friendly in the short term, metal roofing has emerged as the superior choice for those who want a “once-and-done” solution. In 2026, the transition toward metal is accelerating, driven by its unmatched longevity, energy efficiency, and modern aesthetic. Understanding the nuances of each material is the key to making a choice that fits both your current budget and your home’s future value. Longevity: The 50-Year Gap The most ...

Social Media organic va paid ads

Hi, Recently I am a little disheartened with organic social media in a real estate agency.

I measure several monthly leads that come from organic channel <5% of leads And paid channel >95% leads.

It came to the point the creative team is very reliant on paid ads to generate leads. On one of the month we tried not paying for ads and we generated 0 leads. The agency is forced to use paid channel for the digital marketing.

The principal of the real estate agency feels that the organic channel creative team is solely there to support to produce creative for the ads only. Cause if without the paid ads no leads is generated thus the wages spent on the digital marketing team ends up as waste of budget.

Any advice of a digital marketing team that fully relies on paid channel is “normal”?

submitted by /u/jakartapost2022
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