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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Is it time to give up?

I've gained nearly 1 million followers on my personal platforms and for companies and individuals I've worked for - this is mainly on Instagram and TikTok. I recently gained 110k followers in one month with a new account on Instagram.

I've probably got close to 150 million views on all my content across all platforms.

But despite all that, I have hardly any money to show for it and still live at home with my parents in my late 20s.

Currently, I have a social media brand with 16k on TikTok and 119k on Instagram.

I have low self-esteem, and I find it hard to believe that people would buy from me - whether that be products I create, finding sponsors, or affiliate marketing. This has meant I haven't made much progress on these fronts. Perhaps this isn’t the game for me to be in.

Is it time to find something else to do as an online business? I'm getting tired of this going nowhere after putting in countless hours and working so damn hard.

submitted by /u/QuantumQuill12
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