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Social media image sizes for all networks [July 2025]

Social media image sizes seem to change … a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly scarce. So what’s the big secret? The lack of official image guidelines is likely directly tied to the frequency of image guideline changes. The platforms don’t want to invest the time and energy to constantly update their image guidelines for end users. Fortunately, dear reader, we have invested that time and energy for you to create this comprehensive (and up-to-date) cheat sheet listing social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of July 2025. Quick social media image sizes We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often. Basic Instagram ...
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15 headlines of the day for social media marketers

  1. Meta and Amazon have partnered so users can buy Amazon products from ads without leaving Instagram / Facebook (Amazon)
  2. Meta has announced advertisers are now able to initiate WhatsApp conversions from ads. (Meta)
  3. Facebook has rolled out an A/B testing tool for Reels to split-test alternative captions and/or thumbnail images. (Social Media Today)
  4. TikTok Shop is working on enabling users to find and buy digital products, such as professional services. (AdAge)
  5. TikTok users sent over $250 million in digital gifts to live-streamers in the app in Q3 alone. (The Information)
  6. Google considered a paid version of its search service without tracking data in 2018. (The Register)
  7. Google has stepped up the rollout of its new ‘Search Generative Experience', which has expanded to 120+ countries and 4 new languages, which suggests a full launch is not too far away. (Google)
    Google is introducing an AI feature to help advertisers generate image assets for PMax ad campaigns based on a website URL (Sources: Google)
    Amazon plans to increase the ad count on its Fire TV platform, following the announcement of ads on Prime Video. (Tech Radar)
    Instagram appears to be preparing for the pending launch of Threads in the European Union. (Social Media Today)
    Microsoft Ads Announces New Bid Strategies For Audience Ads. (Search Engine Journal)
    Netflix's cheaper ad-supported plan now has 15 million active users a year since its launch. (Social Media Today)
    WhatsApp is the “next chapter” for Meta, according to Zuckerberg. The CEO sees it as the future of business messaging, with untapped monetization opportunities. (Business Insider)
    X is officially entering the generative AI race. Elon Musk announced that ‘Grok’ will have access to up-to-date information from the X platform, which he points to as a “massive advantage” over the competition. (Sources: BBC)
    YouTube is testing a ‘Play Something’ button that suggests Shorts content. Increasing the discoverability of Shorts content is one of the main priorities for the video app. (Social Media Today)
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