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Metal VS Shingle Roofing

When it comes to protecting your home, the roof is your first line of defense against the elements. For decades, asphalt shingles have been the go-to choice for homeowners due to their low upfront cost and ease of installation. However, as building technology has advanced and extreme weather events become more frequent, many are starting to look at their roof as a long-term investment rather than a recurring expense. The debate between these two materials often boils down to a “now vs. later” mentality. While shingles are budget-friendly in the short term, metal roofing has emerged as the superior choice for those who want a “once-and-done” solution. In 2026, the transition toward metal is accelerating, driven by its unmatched longevity, energy efficiency, and modern aesthetic. Understanding the nuances of each material is the key to making a choice that fits both your current budget and your home’s future value. Longevity: The 50-Year Gap The most ...
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15 headlines of the day for social media marketers

  1. Meta and Amazon have partnered so users can buy Amazon products from ads without leaving Instagram / Facebook (Amazon)
  2. Meta has announced advertisers are now able to initiate WhatsApp conversions from ads. (Meta)
  3. Facebook has rolled out an A/B testing tool for Reels to split-test alternative captions and/or thumbnail images. (Social Media Today)
  4. TikTok Shop is working on enabling users to find and buy digital products, such as professional services. (AdAge)
  5. TikTok users sent over $250 million in digital gifts to live-streamers in the app in Q3 alone. (The Information)
  6. Google considered a paid version of its search service without tracking data in 2018. (The Register)
  7. Google has stepped up the rollout of its new ‘Search Generative Experience', which has expanded to 120+ countries and 4 new languages, which suggests a full launch is not too far away. (Google)
    Google is introducing an AI feature to help advertisers generate image assets for PMax ad campaigns based on a website URL (Sources: Google)
    Amazon plans to increase the ad count on its Fire TV platform, following the announcement of ads on Prime Video. (Tech Radar)
    Instagram appears to be preparing for the pending launch of Threads in the European Union. (Social Media Today)
    Microsoft Ads Announces New Bid Strategies For Audience Ads. (Search Engine Journal)
    Netflix's cheaper ad-supported plan now has 15 million active users a year since its launch. (Social Media Today)
    WhatsApp is the “next chapter” for Meta, according to Zuckerberg. The CEO sees it as the future of business messaging, with untapped monetization opportunities. (Business Insider)
    X is officially entering the generative AI race. Elon Musk announced that ‘Grok’ will have access to up-to-date information from the X platform, which he points to as a “massive advantage” over the competition. (Sources: BBC)
    YouTube is testing a ‘Play Something’ button that suggests Shorts content. Increasing the discoverability of Shorts content is one of the main priorities for the video app. (Social Media Today)
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