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150+ Instagram username ideas for 2026 (+ AI generator)

Key takeaways The best Instagram username ideas are short, memorable, and consistent across your social media platforms. Instagram usernames can be up to 30 characters and include letters, numbers, periods, and underscores, but no special characters or emojis. If your preferred username is taken, try adding prefixes like “the” or suffixes like “co,” or file a trademark claim with Instagram. Use Hootsuite’s free AI username generator to brainstorm unique handles in seconds. What is an Instagram username? An Instagram username is a unique identifier representing a user, brand, or creator on the platform. Usernames appear on profiles and in the account’s URL and are used to tag accounts in posts, comments, and stories, including Instagram story mentions. For brands and influencers, a strong username helps build recognition and discoverability on Instagram , reinforce your branding, and maintain consistency across social media platforms, incl...
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15 headlines of the day for social media marketers

  1. Meta and Amazon have partnered so users can buy Amazon products from ads without leaving Instagram / Facebook (Amazon)
  2. Meta has announced advertisers are now able to initiate WhatsApp conversions from ads. (Meta)
  3. Facebook has rolled out an A/B testing tool for Reels to split-test alternative captions and/or thumbnail images. (Social Media Today)
  4. TikTok Shop is working on enabling users to find and buy digital products, such as professional services. (AdAge)
  5. TikTok users sent over $250 million in digital gifts to live-streamers in the app in Q3 alone. (The Information)
  6. Google considered a paid version of its search service without tracking data in 2018. (The Register)
  7. Google has stepped up the rollout of its new ‘Search Generative Experience', which has expanded to 120+ countries and 4 new languages, which suggests a full launch is not too far away. (Google)
    Google is introducing an AI feature to help advertisers generate image assets for PMax ad campaigns based on a website URL (Sources: Google)
    Amazon plans to increase the ad count on its Fire TV platform, following the announcement of ads on Prime Video. (Tech Radar)
    Instagram appears to be preparing for the pending launch of Threads in the European Union. (Social Media Today)
    Microsoft Ads Announces New Bid Strategies For Audience Ads. (Search Engine Journal)
    Netflix's cheaper ad-supported plan now has 15 million active users a year since its launch. (Social Media Today)
    WhatsApp is the “next chapter” for Meta, according to Zuckerberg. The CEO sees it as the future of business messaging, with untapped monetization opportunities. (Business Insider)
    X is officially entering the generative AI race. Elon Musk announced that ‘Grok’ will have access to up-to-date information from the X platform, which he points to as a “massive advantage” over the competition. (Sources: BBC)
    YouTube is testing a ‘Play Something’ button that suggests Shorts content. Increasing the discoverability of Shorts content is one of the main priorities for the video app. (Social Media Today)
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