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New Data Shows Where Breaking Traffic Laws Is Most Likely to Turn Deadly — New Mexico Tops the List

A new analysis has revealed the U.S. states where ignoring traffic laws carries the greatest risk of fatal consequences — and New Mexico ranks as the most dangerous by a striking margin. The study, conducted by the  Simmrin Law Group , examined five years of crash data from the National Highway Traffic Safety Administration (NHTSA) and scored each state on three high-risk behaviours: distracted driving, speeding, and dangerous intersection crashes. Each category was assigned a weighted score for a total possible 100-point “traffic violation fatality score.” The results show major geographic disparities — and highlight how certain types of risky behaviour are driving fatal crashes in different parts of the country. New Mexico: The Most Dangerous State for Traffic Law Violators New Mexico earned a troubling  87 out of 100 , the highest fatality-risk score in the nation. Here’s how the state performed across the three metrics: Distracted driving cra...
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15 headlines of the day for social media marketers

  1. Meta and Amazon have partnered so users can buy Amazon products from ads without leaving Instagram / Facebook (Amazon)
  2. Meta has announced advertisers are now able to initiate WhatsApp conversions from ads. (Meta)
  3. Facebook has rolled out an A/B testing tool for Reels to split-test alternative captions and/or thumbnail images. (Social Media Today)
  4. TikTok Shop is working on enabling users to find and buy digital products, such as professional services. (AdAge)
  5. TikTok users sent over $250 million in digital gifts to live-streamers in the app in Q3 alone. (The Information)
  6. Google considered a paid version of its search service without tracking data in 2018. (The Register)
  7. Google has stepped up the rollout of its new ‘Search Generative Experience', which has expanded to 120+ countries and 4 new languages, which suggests a full launch is not too far away. (Google)
    Google is introducing an AI feature to help advertisers generate image assets for PMax ad campaigns based on a website URL (Sources: Google)
    Amazon plans to increase the ad count on its Fire TV platform, following the announcement of ads on Prime Video. (Tech Radar)
    Instagram appears to be preparing for the pending launch of Threads in the European Union. (Social Media Today)
    Microsoft Ads Announces New Bid Strategies For Audience Ads. (Search Engine Journal)
    Netflix's cheaper ad-supported plan now has 15 million active users a year since its launch. (Social Media Today)
    WhatsApp is the “next chapter” for Meta, according to Zuckerberg. The CEO sees it as the future of business messaging, with untapped monetization opportunities. (Business Insider)
    X is officially entering the generative AI race. Elon Musk announced that ‘Grok’ will have access to up-to-date information from the X platform, which he points to as a “massive advantage” over the competition. (Sources: BBC)
    YouTube is testing a ‘Play Something’ button that suggests Shorts content. Increasing the discoverability of Shorts content is one of the main priorities for the video app. (Social Media Today)
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