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IT Support vs. Managed IT Support, and Why the Difference Costs You Money

Most businesses treat “IT support” as a catch-all term. Someone fixes your computer when it breaks, resets a password, or untangles a printer issue, and that’s that. But there’s a meaningful difference between traditional IT support and managed IT support, and that difference has real financial consequences. If you’re still relying on break-fix IT services , you may be paying more than you realize, just not in ways that show up on an invoice. What Traditional IT Support Actually Looks Like Traditional IT support, often called “break-fix” support, operates on a simple premise: something breaks, you call someone, they fix it, you pay for the service. There’s no ongoing relationship beyond that transaction. Your IT provider isn’t monitoring your systems in the background. They’re not patching software before vulnerabilities become problems. They’re waiting for the phone to ring. This model worked reasonably well ...

What Happened In Marketing Today (More Traffic from LinkedIn)

1/ LinkedIn now shows website CTA on posts under Publisher’s Profile name; “visit my website”.

2/ Threads App has rolled out Post Editing and Voice Notes.

3/ Google Ads has rolled out a new tool for Centralised Access to All First-party Data.

4/ UK’s retail sales grew by 2.7% in September.

5/ Microsoft releases Holiday Shopping Season Guide.

6/ Google Ads roll out Demand Gen Tool to all advertisers.

7/ Havas & Adobe partner to avail AI Services from Adobe.

8/ Sephora x Rare Beauty will be donating 100% of their October Sales.

9/ Google SGE Adds AI Image Generator & Content Drafting to their AI Search Experiments.

10/ Tiktok US Ban talks are back in Congress.

11/ Meta launched new Ad formats and updates to Facebook & IG Reels this week.

12/ TikTok updates their API with more direct publishing options for Third-party tools.

13/ Paramount picks iSpot TV for TV Ad Measurement.

14/ Publicis reports revenue increase by 5.3% in Q3 2023z

15/ Pinterest Partners with Anthropologie to Unveil a Holiday Showhouse in NY.

16/ Instagram is expected to bring back Creator Cash Bonuses in upcoming months.

17/ We are Social releases their ‘Future of Influence’ report.

18/ Walmart announces Virtual Try-On Makeup.

19/ LLoyds Banking Group has named Suresh Balaji as its new CMO.

20/ X under EU Investigation for Allegations, spreading misinformation about Israel-palestine conflict.

21/ Youtube announces new Audio Description Feature & Preferred pronouns for Profiles.

22/ Google expands access to social media links option for Business profiles.

I hope this helps to plan your week ahead.

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