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Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...

Threads got a major update, but it's still not going to win... Here's why

Hey there guys... Let's talk about what's new with the social media barons.

The world's in a mess... Everyone's got an opinion to share. The media titans are keeping a close eye on their stats. They are loving what they are seeing.

- Twitter has been having quite a time lately. People are sticking around the app longer, and they've welcomed a bunch of new users aboard.

- Meta has decided to finally add some key features to its Twitter-like app Threads.

What better time to introduce some shiny new features than when everyone's glued to their screens?

So, here's what Threads added today.

💡Trends – Now you can see trending topics and discover the latest posts about them.

💡GIFs - Okay, GIFs are here. Not that we really need this.

💡Voice Notes - You can make posts of voice notes. This is definitely good for mobile.

💡Edit your posts & threads - You can now come back later and edit your posts.

I don't know about you but it really does not sound that exciting to me. I mean it's something, but these are things Twitter had five years ago. So, thanks, Meta, but we need you to pick up the pace a bit.

The "Trending topics" feature might add some spark to Threads. People can actually look for stuff they're into. But it's not quite enough to pull Twitter users over to Threads.

One more thing that's missing from Threads is the freedom that new Twitter gives its users. Meta's platforms are more strict when it comes to content. People get banned faster, and they can't express themselves as openly as they can on Twitter.

That's a real roadblock, and Meta needs to change their content policies.

So, despite the "Trending" update, Threads might not steal the spotlight just yet.

Now, when it comes to Twitter (sorry I mean X) Elon and team have also decided to add a new feature that lets you limit replies to verified accounts only.

What does that mean? If you don't have that blue tick, you can't reply.

While a lot of people think it's a bad feature I beg to differ.

I mean just think about it.

Many folks lock their posts because they're scared of Twitter trolls. With this feature, they might feel safer sharing their bold opinions and sparking genuine conversations. Say goodbye to "Only the mentioned people can reply," and hello to open discussions with verified accounts sharing top-notch content.

I think this small change could make Twitter conversations a whole lot more interesting.

What's your take on all these changes?

Do you think Threads has a fighting chance now, or do you think it's a losing game for them? Share your thoughts!

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