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Social media image sizes for all networks [September 2025]

Social media image sizes seem to change … a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly scarce. So what’s the big secret? The lack of official image guidelines is likely directly tied to the frequency of image guideline changes. The platforms don’t want to invest the time and energy to constantly update their image guidelines for end users. Fortunately, dear reader, we have invested that time and energy for you to create this comprehensive (and up-to-date) cheat sheet listing social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of September 2025. Quick social media image sizes We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often. Basic Insta...

Big discrepancy between Shorts, Reels and TikTok views

Hi, my girlfriend recently finished producing 13 episode documentary series focused on pregnancy and birth. Production value is very high, and covers a lot of interesting topics.

The release schedule is once a week a premiere of new episode on her YouTube channel and throughout the week she publishes short form clips on Instagram, TikTok and YouTube shorts.

But there is a large discrepancy between views of her content on each platform.:

- TikTok is by far the best one, with some videos having over 50k views and one over 175k.
- Instagram reels do alright but not amazing with around 30k for most successful and others at 5-10k
- Shorts are the worst, best having 4k views while the rest have barely 100 views

This also reflects on growth of each channel, Instagram and TikTok are gaining a lot of subscribers while she has barely over 200 subscribers on YouTube.

Is this normal?

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