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150+ Instagram username ideas for 2026 (+ AI generator)

Key takeaways The best Instagram username ideas are short, memorable, and consistent across your social media platforms. Instagram usernames can be up to 30 characters and include letters, numbers, periods, and underscores, but no special characters or emojis. If your preferred username is taken, try adding prefixes like “the” or suffixes like “co,” or file a trademark claim with Instagram. Use Hootsuite’s free AI username generator to brainstorm unique handles in seconds. What is an Instagram username? An Instagram username is a unique identifier representing a user, brand, or creator on the platform. Usernames appear on profiles and in the account’s URL and are used to tag accounts in posts, comments, and stories, including Instagram story mentions. For brands and influencers, a strong username helps build recognition and discoverability on Instagram , reinforce your branding, and maintain consistency across social media platforms, incl...

Big discrepancy between Shorts, Reels and TikTok views

Hi, my girlfriend recently finished producing 13 episode documentary series focused on pregnancy and birth. Production value is very high, and covers a lot of interesting topics.

The release schedule is once a week a premiere of new episode on her YouTube channel and throughout the week she publishes short form clips on Instagram, TikTok and YouTube shorts.

But there is a large discrepancy between views of her content on each platform.:

- TikTok is by far the best one, with some videos having over 50k views and one over 175k.
- Instagram reels do alright but not amazing with around 30k for most successful and others at 5-10k
- Shorts are the worst, best having 4k views while the rest have barely 100 views

This also reflects on growth of each channel, Instagram and TikTok are gaining a lot of subscribers while she has barely over 200 subscribers on YouTube.

Is this normal?

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