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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Big discrepancy between Shorts, Reels and TikTok views

Hi, my girlfriend recently finished producing 13 episode documentary series focused on pregnancy and birth. Production value is very high, and covers a lot of interesting topics.

The release schedule is once a week a premiere of new episode on her YouTube channel and throughout the week she publishes short form clips on Instagram, TikTok and YouTube shorts.

But there is a large discrepancy between views of her content on each platform.:

- TikTok is by far the best one, with some videos having over 50k views and one over 175k.
- Instagram reels do alright but not amazing with around 30k for most successful and others at 5-10k
- Shorts are the worst, best having 4k views while the rest have barely 100 views

This also reflects on growth of each channel, Instagram and TikTok are gaining a lot of subscribers while she has barely over 200 subscribers on YouTube.

Is this normal?

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