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Metal VS Shingle Roofing

When it comes to protecting your home, the roof is your first line of defense against the elements. For decades, asphalt shingles have been the go-to choice for homeowners due to their low upfront cost and ease of installation. However, as building technology has advanced and extreme weather events become more frequent, many are starting to look at their roof as a long-term investment rather than a recurring expense. The debate between these two materials often boils down to a “now vs. later” mentality. While shingles are budget-friendly in the short term, metal roofing has emerged as the superior choice for those who want a “once-and-done” solution. In 2026, the transition toward metal is accelerating, driven by its unmatched longevity, energy efficiency, and modern aesthetic. Understanding the nuances of each material is the key to making a choice that fits both your current budget and your home’s future value. Longevity: The 50-Year Gap The most ...

What Happened In Marketing Recently (Youtube Ads Shift)

1/ TikTok Plans to disrupt the messaging part of social media, plans new hires.

2/ Pinterest Algorithm changes to embrace a focus on body positivity & Diversity in content rankings.

3/ Dentsu Creative launches their 2023 CMO report.

4/ Facebook news in UK, France & Germany goes away.

5/ X Blamed for not labelling Ads, and also bans data scraping of twitter data.

6/ Youtube takes control over Ad format placements, will choose what formats to place on publisher content.

7/ Google launches new URL structuring for Performance Max Ads.

8/ Verizon chooses Ogilvy over McCann for their consumer account.

9/ Hubspot & Saleforce launches major AI tools & updates.

10/ Nielsen to enables First Party Data In Big Data, also lays off its 9% workforce.

11/ Youtube tests longer CTV Ads but with less frequent Ad breaks.

12/ Instagram tests post sharing for “close-friends only”.

13/ TikTok announces expansion of its “Creativity Program Beta”.

14/ Facebook shares new AI Marketing Guide for Holidays.

15/ Elon Musk blames ADL for loss of Ad Revenue in US.

16/ Claude AI gets a paid version, same price range as GPT-4.

17/ Lloyds Bank & Channel-4 launches a $500k Ad Grant.

18/ Soundcloud adds a TikTok-like feed for Music Discovery.

19/ Amazon now requires disclosure about AI-generated versus AI-assisted Content.

20/ Subway launches MVP Rewards loyalty Program.

21/ UK programmatic DOOH Ad Spend to increase by a third. (WARC)

22/ Google search console now rolling out new Merchant Center Integrated reports.

I hope this helps to plan your week ahead.

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