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New Data Shows Where Breaking Traffic Laws Is Most Likely to Turn Deadly — New Mexico Tops the List

A new analysis has revealed the U.S. states where ignoring traffic laws carries the greatest risk of fatal consequences — and New Mexico ranks as the most dangerous by a striking margin. The study, conducted by the  Simmrin Law Group , examined five years of crash data from the National Highway Traffic Safety Administration (NHTSA) and scored each state on three high-risk behaviours: distracted driving, speeding, and dangerous intersection crashes. Each category was assigned a weighted score for a total possible 100-point “traffic violation fatality score.” The results show major geographic disparities — and highlight how certain types of risky behaviour are driving fatal crashes in different parts of the country. New Mexico: The Most Dangerous State for Traffic Law Violators New Mexico earned a troubling  87 out of 100 , the highest fatality-risk score in the nation. Here’s how the state performed across the three metrics: Distracted driving cra...

What Happened In Marketing Recently (Youtube Ads Shift)

1/ TikTok Plans to disrupt the messaging part of social media, plans new hires.

2/ Pinterest Algorithm changes to embrace a focus on body positivity & Diversity in content rankings.

3/ Dentsu Creative launches their 2023 CMO report.

4/ Facebook news in UK, France & Germany goes away.

5/ X Blamed for not labelling Ads, and also bans data scraping of twitter data.

6/ Youtube takes control over Ad format placements, will choose what formats to place on publisher content.

7/ Google launches new URL structuring for Performance Max Ads.

8/ Verizon chooses Ogilvy over McCann for their consumer account.

9/ Hubspot & Saleforce launches major AI tools & updates.

10/ Nielsen to enables First Party Data In Big Data, also lays off its 9% workforce.

11/ Youtube tests longer CTV Ads but with less frequent Ad breaks.

12/ Instagram tests post sharing for “close-friends only”.

13/ TikTok announces expansion of its “Creativity Program Beta”.

14/ Facebook shares new AI Marketing Guide for Holidays.

15/ Elon Musk blames ADL for loss of Ad Revenue in US.

16/ Claude AI gets a paid version, same price range as GPT-4.

17/ Lloyds Bank & Channel-4 launches a $500k Ad Grant.

18/ Soundcloud adds a TikTok-like feed for Music Discovery.

19/ Amazon now requires disclosure about AI-generated versus AI-assisted Content.

20/ Subway launches MVP Rewards loyalty Program.

21/ UK programmatic DOOH Ad Spend to increase by a third. (WARC)

22/ Google search console now rolling out new Merchant Center Integrated reports.

I hope this helps to plan your week ahead.

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