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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Managing Business Meta Pages Without Using Personal Page

I manage Facebook and IG accounts for a film company and also separate accounts for our biggest TV show. We're a small indie company, so this social media role has fallen to me even though I'm an editor by trade.

All of our accounts were originally set up by interns before I came onboard, so I've been trying to get them set up so that the company itself keeps control if I should ever leave (or, more likely, if I hire a new social media manager).

The issue I'm running into is with Meta Accounts Center. I can't get the FB and IG accounts connected to each other without using my personal page. What's worse is that I have 2 sets of accounts (company and show), so I need to add another employee to that accounts center. I do have a few team members set up as admins to help manage things, but is there a way to set up the accounts centers so that we don't need to have them tied to one employee's personal page?

How do big companies (like Target or something) navigate this? Do they set up dummy Facebook profiles? How do you navigate that if you want to run ads (which require accurate personal info)?

If anyone has any advice, suggestions, resources (or if you just want to call me a dumbass), I'd greatly appreciate it. The actual page growth/engagement has been going swimmingly - I just want to make sure I have the proper setup. Thank you!

submitted by /u/SparktRCB
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