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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...
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Managing Business Meta Pages Without Using Personal Page

I manage Facebook and IG accounts for a film company and also separate accounts for our biggest TV show. We're a small indie company, so this social media role has fallen to me even though I'm an editor by trade.

All of our accounts were originally set up by interns before I came onboard, so I've been trying to get them set up so that the company itself keeps control if I should ever leave (or, more likely, if I hire a new social media manager).

The issue I'm running into is with Meta Accounts Center. I can't get the FB and IG accounts connected to each other without using my personal page. What's worse is that I have 2 sets of accounts (company and show), so I need to add another employee to that accounts center. I do have a few team members set up as admins to help manage things, but is there a way to set up the accounts centers so that we don't need to have them tied to one employee's personal page?

How do big companies (like Target or something) navigate this? Do they set up dummy Facebook profiles? How do you navigate that if you want to run ads (which require accurate personal info)?

If anyone has any advice, suggestions, resources (or if you just want to call me a dumbass), I'd greatly appreciate it. The actual page growth/engagement has been going swimmingly - I just want to make sure I have the proper setup. Thank you!

submitted by /u/SparktRCB
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