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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Lessons I learned from the failure of Threads by Instagram

Are you still using Meta's Threads? Most likely, no. Almost all of the 130 million users who joined have abandoned it, and Threads seems like a ghost town now.

Just look at the stats on Google Trends (do a search for 'Threads')

Threads was once super popular, like at 100%, but now it's down to a measly 3%!

That's a massive drop.

There are some critical lessons here for anyone doing business online

Lesson 1: Hype doesn't equal success. Just because people talk about it doesn't mean they'll use it.

Lesson 2: People don't switch easily from free stuff. Twitter is free, so why leave? Threads needed to be way better.

Lesson 3: The user base is crucial for social apps. Twitter's value is its users. Threads didn't get enough big players.

Lesson 4: Don't oversell a basic product. Threads grew too fast and let everyone down.

End Takeaway

Now, Twitter and Threads are big, but the point is clear: hype only works if your product is good. So, launch your product, listen, and improve.

Also, market it as it grows.

For instance, Bluesky, another Twitter alternative, is on the right path. Slow but steady growth, learning from users. It might challenge Twitter one day.

That's what we all want in business, right?

What do you think? Let me know in the comments.

submitted by /u/jeetwanderer
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* This article was originally published here To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com
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