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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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I have a PR degree but zero experience - how can I break into this field?

I graduated with a bachelor's degree in public relations in 2021. I've been working in the legal field for 5 years now and have done nothing with my degree. I have always thought about starting my own freelance social media management business, and I think I have the perfect situation to do so. I am currently working a 100% remote job where I can work whatever hours I like. I have a good income and would be able to invest in numerous programs or courses to teach myself how to work in this field (as I remember little from my PR degree since I graduated 2 years ago...). The problem is, I have no idea where or how to start. I've heard that you should start by building a portfolio, but how can I do that if I have no experience? I've also heard that you can start by taking a couple jobs on UpWork, but who is going to trust me to manage their social media if I have zero experience and nothing to show? I'm also confused on how you are supposed to decide what exactly you want to work on if you have no experience. I know you are supposed to focus on a niche or a particular audience, but I'm not sure how you go about making that decision.

I really want to start and am willing to work hard - I have the time to do it. I'm not expecting to be successful, at least not for a long time. I just want to actually give it a good TRY, but I don't know how to go about starting this process on my own. I am also not interested in getting an actual job with an agency (unless it was 100% remote, but I would still rather try this on my own).

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