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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...
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I have a PR degree but zero experience - how can I break into this field?

I graduated with a bachelor's degree in public relations in 2021. I've been working in the legal field for 5 years now and have done nothing with my degree. I have always thought about starting my own freelance social media management business, and I think I have the perfect situation to do so. I am currently working a 100% remote job where I can work whatever hours I like. I have a good income and would be able to invest in numerous programs or courses to teach myself how to work in this field (as I remember little from my PR degree since I graduated 2 years ago...). The problem is, I have no idea where or how to start. I've heard that you should start by building a portfolio, but how can I do that if I have no experience? I've also heard that you can start by taking a couple jobs on UpWork, but who is going to trust me to manage their social media if I have zero experience and nothing to show? I'm also confused on how you are supposed to decide what exactly you want to work on if you have no experience. I know you are supposed to focus on a niche or a particular audience, but I'm not sure how you go about making that decision.

I really want to start and am willing to work hard - I have the time to do it. I'm not expecting to be successful, at least not for a long time. I just want to actually give it a good TRY, but I don't know how to go about starting this process on my own. I am also not interested in getting an actual job with an agency (unless it was 100% remote, but I would still rather try this on my own).

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