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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Path Social Followers Are Bots

I tried to use path social, but all the followers are bots. I tried messaging some of the followers and none replied. I looked at the posts that they had and all of the accounts are either private or have fake posts. A standard theme for the follower accounts that have posts is a bunch of grainy throwback pictures with incorrect dates. For example, one of the followers that I got said a happy birthday to her brother on January 13, a happy birthday to her dad on January 13, happy Mother's Day to her mom on January 29, happy birthday to her mom on January 9 and a happy birthday to a picture of people that don't look like twins on January 9. Another account had happy St. Patrick's Day on June 29 with a photo that has nothing to do with it (a grainy sports car). Another had a bunch of grainy pictures of tiny houses. They stuck with the theme, but the descriptions made no sense. For example, a post from yesterday said see link in bio and there is no link in the bio. The photos were obviously from another social platform and reuploaded given the level of compression distortion. Do not recommend. Also, I tried to get a refund and they still haven't given it to me.

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