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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Idea - Delete Instagram but receive highlights in your inbox

I've got an idea and am curious your thoughts and whether or not you would use this.

Idea:
Connect your Instagram and an email to this app and it sends you a weekly or monthly email with updates from the people you care about.

Inspiration:
I've wanted to delete Instagram for some time. I know it's bad for my mental health, reduces my ability to focus, and is a time waster for me.

However, I feel like I'll miss out on updates from friends. It's not my close friends I feel like I'll miss out on updates from. Those I connect with often enough via text, in-person, calls, etc. It's those looser friends/acquaintances that I feel like I'll miss updates on.

  • Some college buddies
  • Former coworkers/colleagues
  • Old neighbors
  • Close friends (photos they may not share via text or in person)

Sure do I need those updates in my life? Probably not. But I think it's nice to see "ahh so and so got engaged" or "Awesome, she's pregnant with her second child" or "Cool, they went to Iceland".

More details:

  • Optionally provide who you definitely want updates about, who you maybe want updates about, who you don't want updates from
  • Optionally ignore business IG accounts
  • Configure email occurrence (weekly or monthly)
  • Start with IG but in theory if the APIs support this, could expand to other social medias
submitted by /u/yankpat9
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