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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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As an underpaid social media manager and working with remote teams, sharing my experience so far. Any suggestions on charging more?

I'm currently being paid $120 a month from one client for just posting (sometimes writing), and $60 by another client for just writing. So, it's $180. I want to earn more money but I'm thinking of how should I pitch myself? I'm from India and sorry for the long post. I'm very confused and frustrated. The client who was paying me $120 dollars is a content creator & she has her clothing brand. She works with professionals in rotation. She hasn't replaced only me because I'm efficient and she told me that she's tired of hire & fire process. She used to pay me $180 but then decided to cut it to $60 because her industry isn't doing good and I said I'm quitting. Then she said $120 dollars because she wants me to continue. I agreed. This is what I do for her - Schedule her posts - Help her with Instagram reel concepts and scripts, whenever need be - Find keywords and tags, coming up with engaging titles - Coordinate with the video editor and graphic designer to ensure final product is good (more details mentioned below) - For her clothing brand, influencer outreach - Maintaining campaign record for the clothing brand - Speak to few brands on her behalf - Schedule zoom meetings - Order products online for her ( I know, so extra🙄) So anyway, these are my observations working with remote teams.. - Most video editors are illiterate. They don't read brand briefs properly, I have to read and make them understand. There are times when they ask me to share elements. Isn't it their job? Why should I share options? They're supposed to be the expert at editing. They just merge it all together. That's all. It's like spoonfeeding them. - I have to give the elements to the graphic designers and they just arrange it. Similar to my case of working with video editors..

So, how do I pitch doing all this for individuals or businesses ? I can do all this without them needing to hire XYZ people. I'm not able to live my life with $180 dollars only. I'm in a lot of debt.

submitted by /u/Competitive-Plant484
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