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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...
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As an underpaid social media manager and working with remote teams, sharing my experience so far. Any suggestions on charging more?

I'm currently being paid $120 a month from one client for just posting (sometimes writing), and $60 by another client for just writing. So, it's $180. I want to earn more money but I'm thinking of how should I pitch myself? I'm from India and sorry for the long post. I'm very confused and frustrated. The client who was paying me $120 dollars is a content creator & she has her clothing brand. She works with professionals in rotation. She hasn't replaced only me because I'm efficient and she told me that she's tired of hire & fire process. She used to pay me $180 but then decided to cut it to $60 because her industry isn't doing good and I said I'm quitting. Then she said $120 dollars because she wants me to continue. I agreed. This is what I do for her - Schedule her posts - Help her with Instagram reel concepts and scripts, whenever need be - Find keywords and tags, coming up with engaging titles - Coordinate with the video editor and graphic designer to ensure final product is good (more details mentioned below) - For her clothing brand, influencer outreach - Maintaining campaign record for the clothing brand - Speak to few brands on her behalf - Schedule zoom meetings - Order products online for her ( I know, so extra🙄) So anyway, these are my observations working with remote teams.. - Most video editors are illiterate. They don't read brand briefs properly, I have to read and make them understand. There are times when they ask me to share elements. Isn't it their job? Why should I share options? They're supposed to be the expert at editing. They just merge it all together. That's all. It's like spoonfeeding them. - I have to give the elements to the graphic designers and they just arrange it. Similar to my case of working with video editors..

So, how do I pitch doing all this for individuals or businesses ? I can do all this without them needing to hire XYZ people. I'm not able to live my life with $180 dollars only. I'm in a lot of debt.

submitted by /u/Competitive-Plant484
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