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What is social media automation? A 2026 guide

Key takeaways Social media automation uses software to handle repetitive tasks like scheduling, reporting, and responding to messages across platforms. The best automation tools in 2026 combine AI-powered content creation with scheduling, analytics, and social listening in one dashboard. Automation works best when it handles high-volume, predictable tasks while humans stay in charge of strategy, creativity, and sensitive conversations. Enterprise teams can scale automation with governance tools, approval workflows, and multi-brand management to maintain consistency across regions. What is social media automation? Social media automation means using tools or software to take care of routine social media tasks. This can include scheduling posts, creating reports, replying to messages, or tracking hashtags, all without having to log in to each platform separately. For businesses, automation means getting more done in less time. Instead of juggling endless tasks, you can sched...
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Anyone else fed up with copyright claims from BViral?

BViral, the social video licensor and distributor, has made my life hell for the last couple years. I'm a social video editor for a large brand, and we license all of our content either from partners like ViralHog, Newsflare, Jukin Media, etc, or directly from a UGC creator.

It's normal to get an occasional copyright claim from a partner or creator on a Facebook video featuring footage we've licensed from them. Usually when this happens, we appeal the claim, it's lifted, and we communicate with the claimant about whitelisting our page since we're fairly licensing their content to use. We don't average more than 10 claims a month from a particular claimant.

BViral slaps copyright claims onto videos featuring any content they've also licensed, and the frequency is absurd. We receive dozens to over 100 claims per month from BViral, all of which we successfully appeal, and BViral refuses to consider whitelisting our page, let alone respond to our emails.

Their business practice strikes me as nothing but malicious, unlike anything I encounter with other brands in the social media industry. Their strategy seems to be to cast as wide a net as possible by applying copyright claims on any video that features footage they've licensed (sometimes non-exclusively, sometimes exclusively after we've obtained a license first), and to hope the barrage of claims will fatigue page managers so they can receive revenue sharing. Has anyone else been hampered with fighting off bogus claims from the wide net they're casting?

submitted by /u/fingerlickingoodnyc
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