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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Anyone else fed up with copyright claims from BViral?

BViral, the social video licensor and distributor, has made my life hell for the last couple years. I'm a social video editor for a large brand, and we license all of our content either from partners like ViralHog, Newsflare, Jukin Media, etc, or directly from a UGC creator.

It's normal to get an occasional copyright claim from a partner or creator on a Facebook video featuring footage we've licensed from them. Usually when this happens, we appeal the claim, it's lifted, and we communicate with the claimant about whitelisting our page since we're fairly licensing their content to use. We don't average more than 10 claims a month from a particular claimant.

BViral slaps copyright claims onto videos featuring any content they've also licensed, and the frequency is absurd. We receive dozens to over 100 claims per month from BViral, all of which we successfully appeal, and BViral refuses to consider whitelisting our page, let alone respond to our emails.

Their business practice strikes me as nothing but malicious, unlike anything I encounter with other brands in the social media industry. Their strategy seems to be to cast as wide a net as possible by applying copyright claims on any video that features footage they've licensed (sometimes non-exclusively, sometimes exclusively after we've obtained a license first), and to hope the barrage of claims will fatigue page managers so they can receive revenue sharing. Has anyone else been hampered with fighting off bogus claims from the wide net they're casting?

submitted by /u/fingerlickingoodnyc
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