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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...
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Anyone else fed up with copyright claims from BViral?

BViral, the social video licensor and distributor, has made my life hell for the last couple years. I'm a social video editor for a large brand, and we license all of our content either from partners like ViralHog, Newsflare, Jukin Media, etc, or directly from a UGC creator.

It's normal to get an occasional copyright claim from a partner or creator on a Facebook video featuring footage we've licensed from them. Usually when this happens, we appeal the claim, it's lifted, and we communicate with the claimant about whitelisting our page since we're fairly licensing their content to use. We don't average more than 10 claims a month from a particular claimant.

BViral slaps copyright claims onto videos featuring any content they've also licensed, and the frequency is absurd. We receive dozens to over 100 claims per month from BViral, all of which we successfully appeal, and BViral refuses to consider whitelisting our page, let alone respond to our emails.

Their business practice strikes me as nothing but malicious, unlike anything I encounter with other brands in the social media industry. Their strategy seems to be to cast as wide a net as possible by applying copyright claims on any video that features footage they've licensed (sometimes non-exclusively, sometimes exclusively after we've obtained a license first), and to hope the barrage of claims will fatigue page managers so they can receive revenue sharing. Has anyone else been hampered with fighting off bogus claims from the wide net they're casting?

submitted by /u/fingerlickingoodnyc
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