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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...

Is there a tool to help with posting Instagram stories on desktop?

I'm dealing with 4 different social media accounts at work and it's a ball ache having to post multiple stories on my phone after transferring files from my PC. Posting on desktop would save me a lot of time and I know Hootsuite offers it but I don't want to pay £89/mo and I don't need any of the other features - just the ability to post stories on desktop.

I tried the hack in developer tools and switched to an iPhone view but I think it's been patched by Insta as the option to post a story just isn't there.

I would need an option that lets me post stickers as we share our news stories in the Story posts and have a 'read more' link sticker as a CTA button.

Anyone have any ideas on a cost effective solution or workaround I could use. Surely other marketeers are experiencing this same issue as me!?

Thanks in advance

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