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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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I have a poor reach-to-followed ratio and need help

I have an account on IG, and these were my stats in the last month (Last 30 days):

Accounts reached: 346K

Accounts engaged: 22K

Total followers: 1,105 (+65)

I've been uploading reels, one per day, and 3-4 of them went viral (two surpassed the 100k view mark). However, I don't seem to be gaining many followers.

I suspect there are several reasons for this:

Lack of CTA (Call to Action): I've noticed that I'm not incorporating a clear CTA in my content. I should consider creating an outro for each reel that includes the logo and the text "Follow us."

Lack of helpful content: My content mainly focuses on news and entertainment, which might not be perceived as helpful to my audience. I could try diversifying my content to include more valuable and informative posts.

Lack of niche content: I post news related to a broad range of entertainment industries, including movies, music, celebrities, sports, etc. Perhaps I should consider niching down to a specific area, especially since I'm associated with a record label. Focusing solely on music-related content could attract a more targeted and engaged audience.

Lack of original content: Currently, I'm primarily sharing news from various sources. To enhance my account's appeal, I should consider creating original content, collaborating with artists from the record label, and sharing exclusive behind-the-scenes content.

I would greatly appreciate any advice you guys could offer on how to improve my account. While the reasons above are what I suspect might be missing, I'm not 100% sure, and any insights you can provide would be invaluable. Thank you!

submitted by /u/JoyfulJourneyman
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