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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...
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Very new to freelance, no idea what to charge

Hello, I was previously working full time in social media marketing for just one year, and I started working freelance with a company my previous employer helped me get on. (I'm based in the UK for reference)I just got another call with a client and I'm having so much trouble deciding my rates, especially since she is not really looking for anything too intensive. She is providing the content, which are videos of hair & beauty style content, she will also make the still assets

She is looking for

Community management and posting 5 times a week (weekends)
Some Video Editing & Amending her Copywriting
Organising Calendars
Using Platform Features (finding trendy audios to jump on)

She wants this for two accounts,

I was thinking £500, for both accounts £800

She also wanted to know the price for a more creative package where I have more say

Community Management and Posting
More Creative Input
Video Editing & Copywriting (from scratch and reutilizing footage)
Organising Calendars

I was thinking £700 for this, per account.

These prices are taking into account the time and difficulty it would take to do this, I'm not sure if this is completely fair pricing and I would love any input.

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