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How to get more Instagram followers in 2026

Key takeaways Profile optimization comes first. Your username, bio, profile photo, and highlights are what convert a visitor into a follower. Reels, carousels, and trend-led content drive the most organic reach, because Reels reach non-followers more reliably than static posts. Consistency plus discoverability wins: post 3-5 times per week, use a focused hashtag strategy, and treat Instagram SEO as part of every caption. Tracking your follower growth rate and adjusting from there is what separates accounts that grow from accounts that stall. How to optimize your Instagram profile for new followers Your profile is the deciding factor for most new follows. Someone finds a Reel, taps your handle, and gives you a few seconds to explain why they should stick around. Start by getting clear on who you’re trying to reach : Where do they live? What do they do for work? When and how do they use Instagram? What are their pain points and challenges? Learn fro...
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Very new to freelance, no idea what to charge

Hello, I was previously working full time in social media marketing for just one year, and I started working freelance with a company my previous employer helped me get on. (I'm based in the UK for reference)I just got another call with a client and I'm having so much trouble deciding my rates, especially since she is not really looking for anything too intensive. She is providing the content, which are videos of hair & beauty style content, she will also make the still assets

She is looking for

Community management and posting 5 times a week (weekends)
Some Video Editing & Amending her Copywriting
Organising Calendars
Using Platform Features (finding trendy audios to jump on)

She wants this for two accounts,

I was thinking £500, for both accounts £800

She also wanted to know the price for a more creative package where I have more say

Community Management and Posting
More Creative Input
Video Editing & Copywriting (from scratch and reutilizing footage)
Organising Calendars

I was thinking £700 for this, per account.

These prices are taking into account the time and difficulty it would take to do this, I'm not sure if this is completely fair pricing and I would love any input.

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