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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Questions about switching to TikTok Business account

I'm social media manager for a museum that has had a TikTok Creator account for more than a year. We have 10.5K followers and are now reevaluating whether we should switch to a Business account. Trying to research this topic is maddening because the first few pages of Google are just social media tool sites rewriting the same information over and over for SEO.

I'd love to hear from both people with experience switching between the two types of accounts and people who had a Business account from the get-go.

Here are some of the questions we have:

  • What will happen to our existing TikToks that currently use sounds from TikTok's regular (non-commercial) library? Does the sound get muted/removed, or will they remain up with the sound?
  • Have you found that the Commercial Sound Library has an adequate library to keep up with trends and/or well-known artists? We are specifically concerned about losing access to trending audios.
  • Does the Commercial Sound Library include non-song sound bytes? Do Business accounts still have access to user-created audio?
  • Once you switch to a Business account, are you locked in and unable to switch back to a Personal account?
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