Top 5 Updates of last Week:
- Facebook’s Ad system went nuts & ate complete budgets of various customers this week.
- Bluesky, twitter rival is making huge sparks with many people joining the platform.
- Youtube provides new information on using Music on Youtube for content without getting copyright violations.
- Instagram is testing a new UGC content feature to help businesses add UGC to their profiles.
- Snapchat added 8 million new users in Q1 2023 but failed to reach-revenue goals.
Google:
- Google April 2023 reviews update is finished rolling out.
- Google Analytics to show UA3 data for a year after it stops collecting data on july 1,2023.
- Google to add new changes to Ads policy for dangerous products & services.
- Google is testing a golden badge for well-known and verified advertisers.
- Google Ads API version 13.1 now available.
- Google Search Earning report reveals where the search & SEO world is going, have a read.
- Google now supports 50 countries for return applicable country property.
Tiktok:
- TikTok’s Creative Exchange “UGC program” is becoming revenue grabber for creators.
- Tiktok shop, most anticipated e-commerce feature available in Beta .
- Tiktok’s AI generated profile picture feature is coming to the platform.
Instagram:
- Instagram is testing songs in Photo carousels.
- Instagram leaks show the platform working on a new feature to add story captions.
- Meta’s new fusion of Instagram and twitter is now up for user testing. It is called “Barcelona”. IG for your thoughts.
Meta :
- Meta adds new changes to Shopping Ads, looking to provide the whole buyer journey within the app.
- Meta’s Animated Avatars get a new update with huge improvements, 2.0 is here.
- Facebook Watch is sunsetting Originals as head of development and programming leaves.
- WhatsApp’s local chat transfer feature is almost here.
- You can now use same WhatsApp account on 5 different phones and devices simultaneously.
Key Insights from Meta’s Earning Report:
- Looking to double the amount of AI-based content recommendations on their platforms.
- Meta says About 10% global Ad revenue is at risk due to EU data flow orders & changes.
- There were concerns regarding reels Ads, still the nature of new format is not delivering the best results for advertisers.
- The time spent on reels tab increased from 20% in Q4 2022 to 24% in Q1.
- During Earnings call, Mark mentioned that they have increased focus on AI products & development.
- Revenue is Up, user engagement too. Whi said Meta was dying?
Twitter:
- Twitter announced algorithm boosts helpful community notes by 10%.
- Twitter to allow publishers & bloggers to charge users on per article basis.
- Twitter working continuously on giving free badges to many established user.
- Twitter Advertising is now possible with only Twitter Blue Subscriptions.
- Twitter is answering more to government requests since the Elon musk takeover.
YouTube:
- Youtube launches new content series “culture & trends” to help creators discover new trends.
- Podcasts now live on Youtube music and background listening is free now.
- Youtube studio now allows you to handle copyright actions through mobile app.
- Youtube unveils AI-powered Music Ads to target growing Audio loving Gen-Zs.
LinkedIn:
- LinkedIn adds new custom CTA buttons on LinkedIn premium profiles.
Snapchat:
- Snapchat hatred among users increase since the launch of Snap My AI to all users.
- Snapchat’s another Quarter with unreachable revenue predictions.
Pinterest:
- Pinterest announces long-term partnership with amazon Ads to add more shoppable Ads to the platform.
- Pinterest first Quarter 2023 results are here.
Reddit:
- Reddit tests discord-line chat channels for sub-reddits.
- Reddit hires another former Meta Exec to their marketing team.
Advertising:
- Disney & Spotify collaborate to promote Disney+ offerings.
- The new Milk Ad with Aubrey plaza is causing a spark within the food industry.
- Amazon cloud and Ads sales rise but online remains flat.
Microsoft:
- Microsoft search and advertising revenue up 3.4% in Q1.
- Microsoft teams now have snapchat lenses for video calls.
- Microsoft Edge caught giving data to Bing about sites you visit.
Marketing:
- New ChatGPT plugins allow Internet browsing and other features.
- Europe named brands like pinterest, Tiktok, wikipedia and 16 others that must report algorithmic risks under DSA.
- Brave search goes solo for search indexing, ditches Bing Index.
- Picsart launches discord server with new AI image generator bot.
- Ikea launches small business loyalty program.
- ChatGPT ban ends in Italy.
PS: You can subscribe to my newsletter (link in my bio) to receive these updates every week with links & Insights.
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