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What is social media automation? A 2026 guide

Key takeaways Social media automation uses software to handle repetitive tasks like scheduling, reporting, and responding to messages across platforms. The best automation tools in 2026 combine AI-powered content creation with scheduling, analytics, and social listening in one dashboard. Automation works best when it handles high-volume, predictable tasks while humans stay in charge of strategy, creativity, and sensitive conversations. Enterprise teams can scale automation with governance tools, approval workflows, and multi-brand management to maintain consistency across regions. What is social media automation? Social media automation means using tools or software to take care of routine social media tasks. This can include scheduling posts, creating reports, replying to messages, or tracking hashtags, all without having to log in to each platform separately. For businesses, automation means getting more done in less time. Instead of juggling endless tasks, you can sched...
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Meta changed Shopping Ads, Instagram Music Carousels & Tiktok Shop Features Launched (Huge Changes this week)

Top 5 Updates of last Week:

  • Facebook’s Ad system went nuts & ate complete budgets of various customers this week.
  • Bluesky, twitter rival is making huge sparks with many people joining the platform.
  • Youtube provides new information on using Music on Youtube for content without getting copyright violations.
  • Instagram is testing a new UGC content feature to help businesses add UGC to their profiles.
  • Snapchat added 8 million new users in Q1 2023 but failed to reach-revenue goals.

Google:

  • Google April 2023 reviews update is finished rolling out.
  • Google Analytics to show UA3 data for a year after it stops collecting data on july 1,2023.
  • Google to add new changes to Ads policy for dangerous products & services.
  • Google is testing a golden badge for well-known and verified advertisers.
  • Google Ads API version 13.1 now available.
  • Google Search Earning report reveals where the search & SEO world is going, have a read.
  • Google now supports 50 countries for return applicable country property.

Tiktok:

  • TikTok’s Creative Exchange “UGC program” is becoming revenue grabber for creators.
  • Tiktok shop, most anticipated e-commerce feature available in Beta .
  • Tiktok’s AI generated profile picture feature is coming to the platform.

Instagram:

  • Instagram is testing songs in Photo carousels.
  • Instagram leaks show the platform working on a new feature to add story captions.
  • Meta’s new fusion of Instagram and twitter is now up for user testing. It is called “Barcelona”. IG for your thoughts.

Meta :

  • Meta adds new changes to Shopping Ads, looking to provide the whole buyer journey within the app.
  • Meta’s Animated Avatars get a new update with huge improvements, 2.0 is here.
  • Facebook Watch is sunsetting Originals as head of development and programming leaves.
  • WhatsApp’s local chat transfer feature is almost here.
  • You can now use same WhatsApp account on 5 different phones and devices simultaneously.

Key Insights from Meta’s Earning Report:

  • Looking to double the amount of AI-based content recommendations on their platforms.
  • Meta says About 10% global Ad revenue is at risk due to EU data flow orders & changes.
  • There were concerns regarding reels Ads, still the nature of new format is not delivering the best results for advertisers.
  • The time spent on reels tab increased from 20% in Q4 2022 to 24% in Q1.
  • During Earnings call, Mark mentioned that they have increased focus on AI products & development.
  • Revenue is Up, user engagement too. Whi said Meta was dying?

Twitter:

  • Twitter announced algorithm boosts helpful community notes by 10%.
  • Twitter to allow publishers & bloggers to charge users on per article basis.
  • Twitter working continuously on giving free badges to many established user.
  • Twitter Advertising is now possible with only Twitter Blue Subscriptions.
  • Twitter is answering more to government requests since the Elon musk takeover.

YouTube:

  • Youtube launches new content series “culture & trends” to help creators discover new trends.
  • Podcasts now live on Youtube music and background listening is free now.
  • Youtube studio now allows you to handle copyright actions through mobile app.
  • Youtube unveils AI-powered Music Ads to target growing Audio loving Gen-Zs.

LinkedIn:

  • LinkedIn adds new custom CTA buttons on LinkedIn premium profiles.

Snapchat:

  • Snapchat hatred among users increase since the launch of Snap My AI to all users.
  • Snapchat’s another Quarter with unreachable revenue predictions.

Pinterest:

  • Pinterest announces long-term partnership with amazon Ads to add more shoppable Ads to the platform.
  • Pinterest first Quarter 2023 results are here.

Reddit:

  • Reddit tests discord-line chat channels for sub-reddits.
  • Reddit hires another former Meta Exec to their marketing team.

Advertising:

  • Disney & Spotify collaborate to promote Disney+ offerings.
  • The new Milk Ad with Aubrey plaza is causing a spark within the food industry.
  • Amazon cloud and Ads sales rise but online remains flat.

Microsoft:

  • Microsoft search and advertising revenue up 3.4% in Q1.
  • Microsoft teams now have snapchat lenses for video calls.
  • Microsoft Edge caught giving data to Bing about sites you visit.

Marketing:

  • New ChatGPT plugins allow Internet browsing and other features.
  • Europe named brands like pinterest, Tiktok, wikipedia and 16 others that must report algorithmic risks under DSA.
  • Brave search goes solo for search indexing, ditches Bing Index.
  • Picsart launches discord server with new AI image generator bot.
  • Ikea launches small business loyalty program.
  • ChatGPT ban ends in Italy.

PS: You can subscribe to my newsletter (link in my bio) to receive these updates every week with links & Insights.

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